Multi-Family Office

Updated:

30WEST

30WEST was founded in 2012 by Michael Sacks, former CEO of GCM Grosvenor, and former U.S. Senator Bill Bradley.

30WEST

30WEST was founded in 2012 by Michael Sacks, former CEO of GCM Grosvenor, and former U.S. Senator Bill Bradley. The firm blends family-office capital with institutional-grade sourcing, targeting direct investments and co-investments across alternative asset classes. The firm invests across private equity, venture capital, real estate, and private credit. It backs managers and companies in technology, healthcare, and consumer sectors, with a focus on the lower-middle market. Known portfolio positions include stakes in the indoor-farming startup Bowery Farming and the home-services platform DreamHost (per public record). Geographic focus spans North America, with a growing emphasis on the Mountain West region. 30WEST maintains offices in five U.S. cities: Bozeman, Santa Monica, Austin, Denver, and Vail. The firm does not publicly disclose AUM or professional headcount. It operates as a multi-family office with no stated philanthropic vehicle. The firm's structure is distinct for its dispersion across five offices in the Mountain West and California, reflecting a deliberate shift away from traditional financial centers. Its co-founders bring complementary backgrounds: Sacks in asset management, Bradley in public policy — a pairing that shapes deal sourcing and network access.

Website
30west.com

General information

Firm type

Multi Family Office

Year founded

2012

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Bozeman

Corporate office

Bozeman, MT, United States

Additional offices

Santa Monica, CA, United States · Austin, TX, United States · Denver, CO, United States · Vail, CO, United States

Principals

Michael Sacks

Co-Founder & Managing Director

Bill Bradley

Co-Founder & Managing Director

Sector focus

Private EquityVenture CapitalReal EstatePrivate Credit

Frequently asked questions

Who runs investment decisions at 30WEST?

Investment decisions are led by co-founders Michael Sacks and Bill Bradley. Sacks brings a background as former CEO of GCM Grosvenor, while Bradley served as a U.S. Senator from New Jersey.

How does 30WEST source proprietary deal flow?

30WEST leverages the networks of its co-founders and five offices across the Mountain West and California. The firm targets relationships with emerging managers and companies not heavily covered by large institutions.

Is 30WEST structured as a single family office or does it operate more like a venture firm?

30WEST is a multi-family office that operates with a venture-like ethos. It makes direct equity and debt investments, often taking principal positions alongside fund commitments, rather than functioning solely as a fund-of-funds.

Which sectors does 30WEST typically target?

The firm focuses on technology, healthcare, and consumer sectors, with a particular emphasis on lower-middle-market companies. It has a stated interest in indoor agriculture and home-services platforms.

Does 30WEST participate in fund commitments or only direct deals?

30WEST participates in both fund commitments and direct co-investments. The firm backs emerging and established alternative-asset managers while also making principal investments in operating companies.

Where does the underlying wealth come from?

The wealth underlying 30WEST is attributed to its co-founders: Michael Sacks, who built the alternatives firm GCM Grosvenor, and Bill Bradley, whose earnings from public service and advisory roles largely derive from post-Senate board and speaking engagements.

What is 30WEST's known posture on co-investments alongside external GPs?

30WEST actively seeks co-investment opportunities alongside its fund commitments. The firm has participated in syndicated rounds with venture capital firms, as seen in its stake in Bowery Farming, which was co-led by GV and Temasek.

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