359 Capital

Marija Zivanovic-Smith, the firm's founder and managing partner, leads investment decisions. She brings operating experience from senior communications and brand roles at global enterprises including IHG, Kaplan, and NCR. Her background is atypical for venture capital, giving the firm a distinct lens on go-to-market execution.

359 Capital invests at the early stage, spanning pre-seed through Series A rounds. The firm leads or co-leads rounds rather than participating as a passive minority investor. It concentrates capital in a small number of positions per year rather than running a high-volume seed model.

The firm targets B2B software companies in enterprise SaaS, AI/ML applications, digital health, fintech, and the future of work. Its investment thesis centers on products where user experience and design are competitive differentiators in enterprise procurement. Deep-tech plays requiring heavy R&D before commercialization are not a core focus.

The firm's primary geographic focus is North America, with an emphasis on emerging tech hubs beyond traditional venture centers. Its Miami headquarters position it to evaluate opportunities in the Southeast US and Latin America, though cross-border deals are not its primary mandate. Portfolio concentration remains US-domiciled.

The firm's sourcing advantage is tied to its founder's network across enterprise marketing and communications — channels that are underrepresented in traditional venture networks. Zivanovic-Smith accesses founders through corporate innovation circles and executive communities rather than relying on standard accelerator or university pipelines.

359 Capital is not a family office, though its specific fund structure and limited partner base are not publicly disclosed. The firm's website and regulatory filings confirm it operates as an asset manager making venture investments on behalf of external capital.

The firm's core operational contribution is in go-to-market positioning, enterprise sales narrative development, and brand strategy — areas where its founder's two-decade career gives it an edge over technically-oriented seed investors. For B2B software founders whose primary challenge is crossing the chasm to enterprise buyers, this support is designed to accelerate revenue milestones.