9F Inc.

9F Inc.

9F Inc. was founded in 2006 in Beijing, originally as one of China's early peer-to-peer lending platforms under the branding 9F Group. The firm rode a wave of consumer credit demand, building a large loan-origination engine before regulatory tightening reshaped the sector. In 2019, 9F listed American depositary shares on the Nasdaq under the ticker 'JFU', raising equity to fund a strategic shift. The pivot moved the firm away from online lending and into securities brokerage, insurance distribution, and digital wealth management, operating through its subsidiary Yunji Technology. The company's strategy now centers on a digital financial services platform connecting retail investors to capital markets. Yunji Technology holds a securities investment fund sales license from the China Securities Regulatory Commission, which allows it to distribute mutual funds and other regulated investment products. Asset-class coverage spans public equities, fixed-income products, and insurance-linked instruments. The platform aggregates products from multiple Chinese fund houses, including Harvest Fund Management and China Asset Management, though the firm does not disclose specific fund-level allocations. The client base is concentrated in tier-2 and tier-3 Chinese cities, targeting mass-affluent households underserved by traditional bank wealth-management channels. In August 2019, 9F completed its Nasdaq IPO, raising approximately $84.5 million and valuing the firm at over $1.9 billion upon debut, which marked the peak of its public-market scale. The firm subsequently expanded its insurance distribution operations via the acquisition of a licensed brokerage and deepened its partnership with state-owned financial institutions. The parent entity, 9F Group, operates alongside Yunji Technology as the primary regulated vehicle for securities-related revenue. The firm does not publicly disclose total deployment figures, and no independent estimate of current assets under management or administration is available. 9F's structural differentiator lies in its licensing architecture: by securing a CSRC-issued fund distribution license, the firm holds a regulatory approval set that few peers from its P2P-lending generation successfully retained after the sector's 2020 regulatory reset. The company is publicly traded but founder-controlled, with Lei Sun serving as Chairman and CEO as of the most recent public filings, maintaining continuity through the platform's transformation.