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AAA Washington
AAA Washington was established in 1904 by ten prominent Seattleites who aimed to improve motoring conditions and promote Washington as a tourist...
AAA Washington
AAA Washington was established in 1904 by ten prominent Seattleites who aimed to improve motoring conditions and promote Washington as a tourist destination. The organization has since grown to serve over 1.2 million members with a suite of services including 24/7 roadside assistance, travel planning, insurance, and financial services. Asset-class mix includes insurance products (auto, home, life, and specialty lines through AAA Washington Insurance Agency), travel services (ocean and river cruises, specialty tours, rail packages, U.S. and international travel), and financial services such as membership perks and discounts. The organization's structure as a not-for-profit means it reinvests surplus into member benefits and community initiatives. Geographic footprint covers the entire state of Washington and northern Idaho. Heather Snavely was named President and CEO in 2021, succeeding Kirk R. Nelson, and is the first woman to lead the organization. Carrie Wilson serves as CFO, with a management team overseeing sales, human resources, and member experience. AAA Washington was named a Best Place to Work by Puget Sound Business Journal in 2023 and 2024. In January 2025, it expanded insurance offerings through the acquisition of Michelman Insurance (per the firm, January 2025). AAA Washington operates as a not-for-profit regional club of AAA National, which means it is member-owned and governed by a board of trustees composed of local business and community leaders. This structure allows it to focus on member value rather than shareholder returns, distinguishing it from for-profit insurance and travel companies.
General information
Firm type
Single Family Office
Year founded
1904
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Bellevue
Corporate office
Bellevue, WA, United States
Principals
Heather Snavely
President & CEO
Carrie Wilson
Chief Financial Officer
Megan West
Chief Experience Officer
Percy Hoffmann
Chief Operating Officer
Michael Riley
Vice President, Sales
Maha Judeh
Vice President, Human Resources
Sector focus
Frequently asked questions
Who runs investment decisions at AAA Washington?
Investment decisions at AAA Washington are overseen by the Board of Trustees, a group of business and community leaders from Washington counties. The CFO, Carrie Wilson, manages financial operations, while the President and CEO, Heather Snavely, sets strategic direction.
How is AAA Washington structured?
AAA Washington is a not-for-profit service organization and a regional 'club' of AAA National. It is member-owned and governed by a board of trustees, with membership fees and service revenues funding operations. Surplus is reinvested into member benefits and community programs, not distributed to shareholders.
Does AAA Washington operate only in Washington state?
AAA Washington serves the entire state of Washington and northern Idaho, as one regional club of the larger AAA National organization. Members outside that area are directed to their local AAA club.
What insurance products does AAA Washington offer?
AAA Washington Insurance Agency offers auto, home, life, and specialty insurance policies, with potential savings of up to 10% on auto and life insurance, and up to 5% on home insurance, as marketed on its website.
How does AAA Washington source its financial services?
AAA Washington offers financial services through its travel agency and insurance arm, with a local agent network. It also partners with Travelocity for online booking and provides membership perks through the Passport mobile app.
Is AAA Washington related to AAA National?
Yes, AAA Washington is one of the regional clubs that make up AAA National, a federation of not-for-profit clubs across the United States. It operates independently but under the AAA brand.
What philanthropic or community initiatives does AAA Washington support?
AAA Washington supports charitable giving, road safety legislation, EV adoption, and community programs like the School Safety Patrol. It also runs events like the Annual Soap for Hope Toiletry Drive and sponsors Ruby Bridges Walk to School Day.
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