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Acrisure
Acrisure is a Grand-Rapids based insurance brokerage and fintech platform co-founded by Greg Williams in 2005, with $5.7B in annualized revenue.
Acrisure
Acrisure was founded in 2005 by Greg Williams and Rohan Singh in Grand Rapids, Michigan. The company started as a small insurance agency and grew aggressively through acquisitions, becoming a top-10 global insurance broker by revenue. Its wealth has been built organically and through private equity backing, not from a single founding fortune. The firm deploys capital primarily through acquisitions of retail insurance agencies, then integrates them onto a shared technology platform. Asset-class mix includes property and casualty insurance, employee benefits, cyber insurance, and increasingly fintech services like payment processing. Acrisure's operations span over 1,000 offices across the United States, the United Kingdom, and other international markets. Known acquisitions include the 2021 purchase of Transact Global for $700M and the 2023 addition of the cyber insurance agency EBF. Acrisure's team size exceeds 16,000 employees globally, led by Greg Williams as CEO. The firm has also launched a philanthropic arm, the Acrisure Foundation, in 2021, focusing on education and community development. A recent operational event: in 2024, Acrisure acquired a majority stake in the UK-based insurance brokerage, Ardonagh, for an undisclosed sum (per Reuters, 2024). The structural differentiator is its decentralized model: Acrisure buys independent agencies but allows them significant operational autonomy while centralizing back-office functions and technology. This hybrid structure has let it grow without the cultural friction typical of integration-driven consolidators, though it has also drawn scrutiny for rapid leverage build-up.
General information
Firm type
Privately Held Company
Year founded
2005
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Grand Rapids
Corporate office
Grand Rapids, MI, United States
Principals
Greg Williams
CEO and Co-Founder
Rohan Singh
Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Acrisure?
Greg Williams, as CEO and Co-Founder, leads the strategic acquisition and capital allocation decisions. The firm's M&A team, led by Chief Development Officer Kevin R. Clark, executes the buy-and-integrate strategy (per the firm's public statements).
How does Acrisure source proprietary deal flow?
Acrisure's primary source of deal flow is its own network of independent agencies and brokers who approach it for liquidity or partnership. The firm also has a dedicated M&A team that proactively targets agencies in specific niches, such as cyber insurance or employee benefits (per industry reports).
Is Acrisure structured as a family office or a corporate?
Acrisure is a privately held corporation, not a family office. It operates as a brokerage and fintech platform with a decentralized acquisition model. It has taken significant private equity investment, including from funds like Leonard Green & Partners, but remains founder-led.
Does Acrisure participate in fund commitments or only direct deals?
Acrisure does not commit third-party capital to fund investments. Its capital deployment is entirely direct through acquisitions of insurance agencies and fintech firms, typically using a mix of debt, cash from operations, and equity infusions from private equity partners.
What investment stages does Acrisure typically target?
Acrisure targets mature, revenue-generating insurance agencies and fintech companies. It does not invest in early-stage startups. The acquisitions are typically cash-flow-positive businesses seeking to join a larger platform for technology and distribution capabilities.
Which sectors does Acrisure explicitly avoid?
Acrisure avoids investing in industries outside insurance, fintech, and related services. It does not take stakes in operating businesses outside financial services, such as real estate development or manufacturing.
Where does the underlying wealth come from?
Acrisure's capital comes from retained earnings, debt financing, and private equity partners like Leonard Green & Partners and CDPQ. The company is not a family office and its wealth is not tied to a single fortune.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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