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ActiveCampaign
ActiveCampaign was established in 2021 as the single-family office for Jason VandeBoom, founder and CEO of the eponymous marketing automation software...
ActiveCampaign
ActiveCampaign was established in 2021 as the single-family office for Jason VandeBoom, founder and CEO of the eponymous marketing automation software firm. VandeBoom started ActiveCampaign in 2003 and grew it to over $200M in annual recurring revenue, raising capital from Silversmith Capital Partners and Vista Equity Partners (per Crunchbase, 2021), which created the liquidity need for a separate investment vehicle. The office targets private equity and venture capital opportunities, primarily in enterprise software, AI/ML, and adjacent technology verticals. It makes direct investments and co-investments alongside institutional GPs, with a preference for growth-stage companies in North America. Confirmed portfolio positions include investments in software firms such as G2.com and Highspot (per PitchBook, 2023). The office has also deployed capital into a real estate vehicle in the Chicago area. Team size has not been publicly disclosed, but the office is led by CIO Arjun Mehta, a former Goldman Sachs and Bessemer Venture Partners investor (per Bloomberg, 2023). The office is based in Chicago and maintains no additional known offices. In September 2023, the office made a follow-on investment in a portfolio company's Series D round (per the firm, September 2023). The structural differentiator of ActiveCampaign is its hybrid model: it is a single-family office that also functions as a small limited partner in select venture funds, while maintaining the operational anchor of VandeBoom's software company. This ties investment governance directly to the founder's ongoing business experience.
General information
Firm type
Single Family Office
Year founded
2021
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Chicago
Corporate office
Chicago, IL, United States
Principals
Jason VandeBoom
Founder & CEO
Arjun Mehta
Chief Investment Officer
Sector focus
Frequently asked questions
Who runs investment decisions at ActiveCampaign?
Chief Investment Officer Arjun Mehta leads the investment team. Mehta previously worked at Goldman Sachs and Bessemer Venture Partners (per Bloomberg, 2023). Founder Jason VandeBoom retains final authority on major commitments.
How does ActiveCampaign source proprietary deal flow?
The office relies on direct relationships built through VandeBoom's software company network and Mehta's prior venture capital ties. It also receives deal flow as a limited partner in a small number of venture funds (per public record).
Is ActiveCampaign structured as a single family office or does it operate more like a venture firm?
It is a single-family office that also functions as a limited partner in select venture funds. The office makes direct investments and co-investments alongside institutional GPs, but it does not manage external capital (public record).
What investment stages does ActiveCampaign typically target?
The office targets growth-stage companies, typically Series B through Series D, in enterprise software and AI/ML. It has also made some later-stage co-investments (per PitchBook, 2023).
Where does the underlying wealth come from?
The wealth originates from Jason VandeBoom's sale of equity in ActiveCampaign, the marketing automation software company he founded in 2003. The company raised growth equity from Silversmith Capital Partners and Vista Equity Partners (per Crunchbase, 2021), creating the liquidity for the family office.
Does ActiveCampaign maintain philanthropic structures, and how are they separated?
Jason VandeBoom runs a separate charitable foundation, the VandeBoom Family Foundation, which is distinct from the investment office (public record). The family office does not commingle philanthropic and investment capital.
What is ActiveCampaign's known posture on co-investments alongside external GPs?
The office actively co-invests alongside institutional general partners, particularly in enterprise software rounds. It has participated in syndicated transactions led by firms like Bessemer Venture Partners (per public record).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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