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Advance Capital Partners
Advance Capital Partners operates as a private equity firm based in Ljubljana, Slovenia, deploying capital through dedicated funds focused on the...
Advance Capital Partners
Advance Capital Partners operates as a private equity firm based in Ljubljana, Slovenia, deploying capital through dedicated funds focused on the Southeast European region. The firm emerged from the investment mandate previously executed under Adventure Investments, with its current vehicle, Advance Capital Partners SIS, continuing that mission from September 2023. The firm's team, described as having executed over 30 complex takeovers and mergers, pursues control-oriented investments designed to transform target companies into market leaders. The fund's strategy centers on expansion and late-stage growth equity, with a typical investment range of €10 million to €50 million per deal. It targets businesses where it can build a dominant player in markets of roughly 20 million people, aiming for companies capable of generating annual EBITDA between €5 million and €10 million. Sector focus spans IT, energy solutions, mobility and logistics, specialized trade and e-commerce, healthcare, and industrial technologies, as well as opportunistic special situations. Confirmed portfolio companies include Solvis (Croatia's largest solar panel manufacturer and EPC contractor), Mass (a leading footwear retailer in Slovenia and Croatia), Unitur (a major Slovenian tourism company), Margis and Mikrocop (both Slovenian IT firms specializing in business and public-sector digitalization), and A2U (a specialized bicycle and e-bike retailer expanding its sales network). The geographic footprint concentrates on Slovenia and Croatia, with a recent expansion into Austria through the acquisition of Leder & Schuh. In October 2024, the firm managed a quarter of a billion euros, with its primary fund surpassing €249 million in commitments by December 2025 and subsequently reaching €300 million in investor commitments by early 2026. The firm operates from its headquarters in Ljubljana and has announced no additional offices. Recent deal activity underscores a brisk deployment pace: Advance Capital Partners acquired Unitur in May 2025, acquired Mass in July 2025, entered into a strategic partnership with Mikrocop in September 2025, and jointly acquired the Austrian footwear group Leder & Schuh through its portfolio company Mass in March 2026. The firm does not publicly disclose affiliated philanthropic foundations, operating businesses, or club memberships. The firm's structural differentiator lies in its explicit buy-and-build consolidation thesis within a compact regional market. Rather than pursuing platform investments across broad Western European geographies, Advance Capital Partners concentrates on leading companies within Slovenia and neighboring countries, then uses those positions to expand into adjacent markets — as demonstrated by using Slovenian retailer Mass to acquire an Austrian footwear group — creating regional champions with limited foreign competition.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
Slovenia
City
Ljubljana
Corporate office
Ljubljana, Slovenia
Sector focus
Frequently asked questions
Who leads the investment team at Advance Capital Partners?
The firm publicly states that Advance Capital Partners is managed by an experienced team of professionals with a strong track record, having completed over 30 complex takeovers and mergers. However, Advance Capital Partners does not currently name its managing partners, principals, or investment committee members on its website or accessible public disclosures.
What is the investment strategy of Advance Capital Partners?
The firm targets expansion and late-stage growth investments, deploying between €10 million and €50 million per deal. Its goal is to develop portfolio companies into market leaders serving regions with approximately 20 million inhabitants, aiming for annual EBITDA of €5 million to €10 million per company. Sectors of focus include IT, renewable energy and energy solutions, mobility and logistics, specialized trade and e-commerce, healthcare, and industrial technologies.
In which markets does Advance Capital Partners invest?
Advance Capital Partners concentrates on Southeast Europe, with its core markets being Slovenia and Croatia. Through its portfolio companies, the firm has expanded its operational footprint into neighboring EU markets — most notably entering Austria in October 2025 when it and its footwear portfolio company Mass announced the acquisition of Leder & Schuh, an Austrian footwear group.
How is Advance Capital Partners related to Adventure Investments?
Advance Capital Partners effectively succeeded the investment mandate previously run under the Adventure Investments name. In September 2023, the firm announced on its website that the private equity fund Advance Capital Partners would continue the mission of Adventure Investments, indicating a formal transition of the investment operation into the new legal and branded entity.
What are Advance Capital Partners' most significant recent deals?
The firm has maintained a high transaction pace. It closed the acquisition of Slovenian tourism company Unitur in May 2025, acquired footwear retailer Mass in July 2025, partnered with IT company Mikrocop in September 2025, and jointly acquired Austrian footwear group Leder & Schuh through Mass in March 2026. The AUM of its main fund reached €249 million by December 2025 and €300 million in commitments by early 2026.
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