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Advanced Portfolio Design
Advanced Portfolio Design, founded by Juan Carlos Herrera, manages an estimated $500M–$1B for Latin American families using a risk-factor macro framework.
Advanced Portfolio Design
Advanced Portfolio Design launched in 2007 under Juan Carlos Herrera, a former proprietary trader who previously ran Latin American markets at a major Wall Street bank. The firm was purpose-built to serve the specific cross-border demands of ultra-high-net-worth families and institutions in Latin America seeking dollar-denominated, uncorrelated returns outside their home markets. Herrera operates the firm alongside partner Daniel Mosca. The strategy architecture layers a top-down global macro overlay onto a multi-strategy portfolio of external hedge fund commitments, private credit vehicles, and direct real estate investments. The firm scans across systematic macro, discretionary global macro, long/short equity, and relative value strategies. On the private side, it favors US commercial real estate through joint ventures with regional operators and allocates to middle-market direct lending funds as a yield anchor. Geographic exposure consistently spans North American markets, with secondary emphasis on European credit and select Asian macro themes. The firm maintains its primary investment office in New York, with an additional presence in Miami — a corridor that reflects its client base. In September 2021, Advanced Portfolio Design registered its advisory arm with the SEC, formalizing a shift toward discretionary institutional mandates alongside its legacy advisory accounts (per SEC filings, 2021). Team size remains intentionally compact, consistent with a process-heavy, relationship-driven allocator model. Herrera's shop functions as a hybrid — neither a pure fund of funds nor a single discretionary pool, but a bespoke outsourced CIO for families who need institutional-grade portfolio construction without building an in-house team. The risk-factor lens, rather than bucket-by-bucket asset allocation, governs position sizing. That architectural choice — running the entire book through a unified factor model — distinguishes the firm from peers who simply aggregate third-party fund exposure.
General information
Firm type
Asset Manager
Year founded
2007
AUM
$500M - $1B (Altss estimate)
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
Miami, FL, United States
Principals
Juan Carlos Herrera
Founder & Chief Investment Officer
Daniel Mosca
Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Advanced Portfolio Design?
Juan Carlos Herrera serves as Founder and Chief Investment Officer, setting the macro overlay and approving all strategy allocations. He draws on a proprietary trading background running Latin American markets at a major Wall Street bank. Portfolio construction flows through a risk-factor model rather than a committee vote, with partner Daniel Mosca supporting execution and client relationships.
How does Advanced Portfolio Design source its hedge fund allocations?
The firm relies on Herrera's two-decade network of trading-counterparties and prime brokerage relationships rather than on third-party gatekeeper databases. It targets capacity-constrained managers in systematic macro and relative value who are often closed to broader institutional capital, using its compact investor base as a selling point to access managers who prefer limited, long-duration capital.
Is Advanced Portfolio Design structured as a single family office or does it operate more like an outsourced CIO?
It operates as an outsourced CIO model organized as an SEC-registered investment adviser. The firm does not manage the wealth of a single family. Instead it constructs and oversees multi-asset global portfolios for a concentrated number of Latin American family offices and institutions under discretionary and non-discretionary mandates.
Does Advanced Portfolio Design participate in fund commitments or only direct deals?
Both. It commits to external hedge funds across systematic and discretionary macro, long/short equity, and relative value strategies. It also allocates to private credit funds and participates in direct real estate joint ventures with regional US operators. The mix shifts based on the macro regime, with the real estate sleeve acting as a counterweight to liquid strategy drawdowns.
What investment stages does Advanced Portfolio Design typically target?
On the liquid side, it targets established hedge fund managers with at least a five-year audited track record and typically $500M or more in strategy AUM. On the private side, its real estate commitments target value-add and core-plus US commercial properties through operating partners, while its private credit exposure favors middle-market direct lending strategies rather than venture debt or distressed.
How is Advanced Portfolio Design related to any other investment vehicles or foundations?
There are no known affiliated philanthropic foundations, parallel management companies, or spinout vehicles. Advanced Portfolio Design appears to operate as a single entity under Juan Carlos Herrera's control, with all advisory activities consolidated under the RIA registration maintained with the SEC since 2021.
What is Advanced Portfolio Design's known posture on co-investments alongside external GPs?
The firm engages in direct co-investments in real estate through joint ventures with operating partners rather than through blind-pool fund structures. For hedge fund and private credit commitments, it invests through limited-partnership fund interests. Its small number of family-office relationships reduces internal co-investment syndication demand, keeping deal structures straightforward.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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