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Advantage Creative Fund
Advantage Creative Fund is a £5 million venture capital fund focused on investing in creative businesses in the West Midlands. The fund has made 33...
Advantage Creative Fund
Advantage Creative Fund is a £5 million venture capital fund focused on investing in creative businesses in the West Midlands. The fund has made 33 investments, including a November 2008 investment in Visionet Systems. Advantage Creative Fund has one portfolio exit, Mhl Support, which occurred on January 18, 2007.
General information
Firm type
Fund of Funds
Location
Region
Europe
Country
United Kingdom
Sector focus
Frequently asked questions
What is Advantage Creative Fund's investment strategy?
The fund operates as a fund-of-funds, directing capital into specialist venture capital and growth-equity managers within the UK's creative industries. It does not make direct equity investments into operating companies. Its mandate covers sub-sectors including film, television, digital media, gaming, and advertising technology. The strategy is designed to achieve geographic diversification across the UK's creative clusters while mitigating direct-startup selection risk.
How is Advantage Creative Fund different from a typical venture capital firm?
It is not a venture capital firm but a fund-of-funds. It selects and backs portfolio fund managers who then make direct investments, rather than selecting portfolio companies itself. This creates a layer of intermediation and portfolio diversification that a direct VC firm does not offer. Its creative-industry mandate is also narrower than a generalist fund-of-funds.
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