Private EquityRIA · CRD 162930SEC-RegisteredPrivate Fund Adviser

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Advent-Morro Equity Partners

Advent-Morro Equity Partners is a New York private equity firm founded in 1998, focusing on lower-middle-market control buyouts led by Robert M. Freelove.

Advent-Morro Equity Partners

Advent-Morro Equity Partners, Inc. is a registered investment adviser with the SEC, based in San Juan, PR, since 2012.

General information

Firm type

Private Equity Firm

Year founded

1998

Location

Region

North America

Country

United States

City

San Juan

Corporate office

New York, NY, United States

Principals

Robert M. Freelove

Managing Partner

David E. Black

Partner

Sector focus

Enterprise SoftwareHealthcare ServicesIndustrial TechBusiness Services

Frequently asked questions

Who controls investment decisions at Advent-Morro Equity Partners?

Managing Partner Robert M. Freelove leads the firm's investment committee, with Partner David E. Black as a key decision-maker. The firm operates with a small partnership structure, where investment decisions are made collectively by the senior partners.

What size of companies does Advent-Morro typically acquire?

Advent-Morro targets companies with EBITDA between $3 million and $20 million, typically acquiring controlling stakes. Transaction sizes generally range from $20 million to $100 million in enterprise value.

How does Advent-Morro source its deal flow?

The firm emphasizes proprietary sourcing through direct relationships with business owners, intermediaries, and industry executives. Advent-Morro avoids competitive auction processes, focusing instead on negotiated transactions with founder- or family-owned businesses.

Does Advent-Morro invest in funds or only direct deals?

Advent-Morro makes direct control investments in operating companies. The firm does not allocate capital to external fund investments, as its model is built on hands-on operational involvement with each portfolio company.

What is Advent-Morro's known post-acquisition approach?

Advent-Morro works closely with existing management teams, often retaining the selling owner as a minority partner. The firm provides strategic support, facilitates add-on acquisitions, and focuses on operational improvements during a five- to seven-year hold period.

How is Advent-Morro related to Advent Associates?

Advent-Morro Equity Partners succeeded Advent Associates, a private equity firm founded in 1980. Key partners from Advent Associates launched Advent-Morro in 1998, maintaining continuity in strategy and team leadership.

Where does Advent-Morro's capital come from?

The firm raises capital from institutional investors, including family offices, endowments, and pension funds. Its limited partners are primarily US-based institutional allocators, with each fund raised on a closed-end structure.

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