Advyzon Investment Management

Advyzon Investment Management

Advyzon was launched in 2016 by John Mackowiak and Wade Bitar, two veterans of the wealth management technology space. Mackowiak previously co-founded Morningstar's advisor software division, while Bitar led technology development at a major custodian. The firm set out to build a unified platform combining CRM, portfolio management, rebalancing, billing, and reporting for RIAs. Advyzon's software targets independent advisors with less than $10 billion in assets under management, offering a modular suite with an open API for integration with custodians like Schwab, Fidelity, and Pershing. The platform's key differentiator is its unified database — it avoids the need for separate vendors for each function. Confirmed client firms include over 2,500 advisory practices as of 2023. The company has expanded its footprint with offices in Chicago and San Francisco, though it does not publicly disclose total staff count. In October 2023, Advyzon launched a new portfolio rebalancing module, ProRebal, that automates tax-loss harvesting and custom rebalancing strategies (per Advyzon, October 2023). The firm is privately funded, with external investment from equity partners including Charlesbank Capital Partners. Advyzon's structural differentiator is its refusal to compete in the asset management or custody business. Unlike many RIA platform providers that offer proprietary funds or asset management, Advyzon remains a pure software play, generating revenue solely through subscription fees. This narrow mandate allows the firm to align fully with advisors' independence, avoiding conflicts of interest that can arise when a platform also manages assets.