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Aeternum Holding
Aeternum Holding builds lasting brands in the jewelry category with a long-term perspective. It works with entrepreneurs and CEOs of small to medium sized...
Aeternum Holding
Aeternum Holding builds lasting brands in the jewelry category with a long-term perspective. It works with entrepreneurs and CEOs of small to medium sized companies to address digital transition, international markets, and growth challenges. The group consists of a forum of entrepreneurs and CEOs of platform companies plus the holding’s own resources, sharing best practices and strategic support.
General information
Firm type
Private Equity
Year founded
2017
Location
Region
Europe
Country
Germany
City
Hamburg
Corporate office
Rentzelstraße 10A, 20146 Hamburg, Germany
Sector focus
Frequently asked questions
How is Aeternum Holding structured as an investor?
Aeternum operates with a single investor — a private family principal — and a Group CEO who jointly make investment decisions. The governance is deliberately streamlined: no external limited partners, no public disclosure obligations, and no fixed fund life. The firm describes its posture as entrepreneurial capital with a build orientation rather than a cash-out focus, which allows it to reinvest cash flows into platform companies over long holding periods.
What type of companies does Aeternum Holding target?
The firm targets European-headquartered jewelry and accessories companies with €5 million to €30 million in revenue, positive EBITDA, and growth potential. Typical situations include founder-led businesses facing succession challenges, brands that have hit organic growth limits, or entrepreneurs seeking a partial liquidity event while remaining operationally involved. The holding’s platform currently includes brands in Germany, Denmark, and the United Kingdom.
Does Aeternum Holding invest outside of jewelry and accessories?
No. The firm states that its exclusive industry focus is jewelry and accessories, where its management and family investor have extensive know-how. The website’s entire brand portfolio — Coeur De Lion, Sif Jakobs Jewellery, Astrid & Miyu, Astley Clarke, Merci Maman, QUDO & LIZAS, and Edge of Ember — confirms this sector concentration.
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