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AffiniPay
AffiniPay provides practice management and integrated payments software for professionals in the legal, accounting, construction, design, and nonprofit...
AffiniPay
AffiniPay provides practice management and integrated payments software for professionals in the legal, accounting, construction, design, and nonprofit sectors. Its solutions include online payment processing and practice management tools for credit, debit, and eChecks payments. The company was founded in 2005 and is based in Austin, Texas.
General information
Firm type
Payments and practice management platform
Year founded
2005
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Principals
Dru Armstrong
Chief Executive Officer
Sector focus
Frequently asked questions
Who runs investment decisions at AffiniPay?
AffiniPay is an operating business, not a family office or fund; capital allocation decisions are made by CEO Dru Armstrong and the board, supported by private equity owners including Great Hill Partners and FTV Capital (per the firm, 2023).
What investment stages does AffiniPay typically target?
As an operating company, AffiniPay does not invest in external stages; it acquires mature, vertical-specific payment platforms that can integrate with its existing product suite (per LawSites, 2023).
Which sectors does AffiniPay explicitly avoid?
AffiniPay explicitly targets professional services — legal, accounting, and healthcare — and does not serve retail, e-commerce, or general business-to-consumer payment flows (per the firm's product pages).
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