Updated:
Affirm
Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees.
Affirm
Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees. Pay in 4 interest-free or get more time and see your total cost upfront.
General information
Firm type
other
Year founded
2012
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Max Levchin
Founder & CEO
Sector focus
Frequently asked questions
How does Affirm's loan structure differ from Klarna's or Afterpay's?
Affirm originates fixed-rate, fully amortizing installment loans that carry no late fees, no deferred interest, and no compounding penalties. Klarna and Afterpay offer merchant-funded zero-interest short-term receivables, often relying on late fees and merchant discount rates — a model Affirm publicly rejects as misaligned with borrower outcomes.
Does Affirm hold the loans it originates?
Yes. Affirm retains credit exposure on a substantial portion of its originations, funding loans through warehouse facilities, whole-loan sales, and securitizations. Its quarterly filings break out the composition of its loan book, gain-on-sale margins, and the credit performance of retained tranches.
What was Affirm's relationship with Peloton during the pandemic?
Peloton was a major 0% APR financing partner during 2020–2021, with Peloton orders representing a material share of Affirm's gross merchandise volume. That concentration unwound as Peloton's sales decelerated, and Affirm has since diversified its merchant base across general retail, travel, and ticketing.
Who makes credit policy and underwriting decisions at Affirm?
Credit risk and underwriting strategy sit under the CEO, Max Levchin, with day-to-day management led by the Chief Risk Officer — a function Affirm reports in its proxy as a named executive. Levchin personally reviewed early credit models and remains closely involved in risk appetite calibration.
How is Affirm related to Max Levchin's previous venture, PayPal?
Max Levchin co-founded PayPal in 1998 as the company's CTO, and Affirm incorporates aspects of PayPal's technical talent pipeline and payments infrastructure understanding — but the two are legally and structurally separate. PayPal operates its own buy now, pay later product that competes directly with Affirm's loan product.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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