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Affirm

Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees.

Affirm

Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees. Pay in 4 interest-free or get more time and see your total cost upfront.

General information

Firm type

other

Year founded

2012

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Principals

Max Levchin

Founder & CEO

Sector focus

FinTech

Frequently asked questions

How does Affirm's loan structure differ from Klarna's or Afterpay's?

Affirm originates fixed-rate, fully amortizing installment loans that carry no late fees, no deferred interest, and no compounding penalties. Klarna and Afterpay offer merchant-funded zero-interest short-term receivables, often relying on late fees and merchant discount rates — a model Affirm publicly rejects as misaligned with borrower outcomes.

Does Affirm hold the loans it originates?

Yes. Affirm retains credit exposure on a substantial portion of its originations, funding loans through warehouse facilities, whole-loan sales, and securitizations. Its quarterly filings break out the composition of its loan book, gain-on-sale margins, and the credit performance of retained tranches.

What was Affirm's relationship with Peloton during the pandemic?

Peloton was a major 0% APR financing partner during 2020–2021, with Peloton orders representing a material share of Affirm's gross merchandise volume. That concentration unwound as Peloton's sales decelerated, and Affirm has since diversified its merchant base across general retail, travel, and ticketing.

Who makes credit policy and underwriting decisions at Affirm?

Credit risk and underwriting strategy sit under the CEO, Max Levchin, with day-to-day management led by the Chief Risk Officer — a function Affirm reports in its proxy as a named executive. Levchin personally reviewed early credit models and remains closely involved in risk appetite calibration.

How is Affirm related to Max Levchin's previous venture, PayPal?

Max Levchin co-founded PayPal in 1998 as the company's CTO, and Affirm incorporates aspects of PayPal's technical talent pipeline and payments infrastructure understanding — but the two are legally and structurally separate. PayPal operates its own buy now, pay later product that competes directly with Affirm's loan product.

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