Asset Manager

Updated:

Aiwyn

Aiwyn co-founder Justin Adams sells a modular software stack to over 800 accounting firms, covering payments, practice management, client portals, and tax...

Aiwyn

Designed for modern accounting firms, Aiwyn delivers relationship-centered automation across payments, practice management, client experience, and tax.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Charlotte

Corporate office

Charlotte, NC, United States

Principals

Justin Adams

Chief Executive Officer | Co-Founder

Tanner Fritz

GM, Payments & Experience | Co-Founder

Pat Morrell

GM, Practice & Tax | Co-Founder

Levi Morehouse

President

Evan Rogoff

Chief Financial Officer

Sector focus

Enterprise SoftwareFinTech

Frequently asked questions

Who runs product and investment decisions at Aiwyn?

Day-to-day leadership sits with the three co-founders: CEO Justin Adams oversees the company; Tanner Fritz runs the Payments and Experience groups; Pat Morrell leads Practice and Tax. The company has disclosed Bessemer Venture Partners as an institutional investor but has not shared board composition.

Is Aiwyn a fintech company or an enterprise-software provider for accountants?

Functionally, both. The payments module is a fintech product — it handles invoicing, automated reminders, and digital payment processing. The other three modules (practice management, client experience, and tax preparation) are vertical SaaS, turning Aiwyn into a suite that aims to replace multiple point solutions inside a CPA firm.

How does Aiwyn's tax module differ from incumbents like Thomson Reuters or CCH?

Aiwyn positions Tax as a more modern, integrated system that connects preparation, review, filing, and client collaboration inside a single application rather than routing work through separate desktop and portal tools. In mid-2026, Aiwyn made Tax accessible through Anthropic's Claude, suggesting it is embedding an AI co-pilot layer inside the preparation workflow.

Does Aiwyn hold client funds, and how does it handle payment processing?

Aiwyn has not publicly described its money-transmission licensing or payment-processing architecture. The firm markets digital payment acceptance as a core feature, but the specifics of whether it acts as a merchant of record, partners with a bank sponsor, or relies on a third-party processor are not disclosed on the corporate site.

What is Aiwyn's known posture on selling to top-100 versus mid-market accounting firms?

The company claims 800-plus firms as clients and publishes testimonials from directors and controllers at "Top 300" and "Top 500" firms, indicating a focus on the mid-market and upper-mid-market segments of public accounting. Aiwyn does not publicly call out a Big Four accounting firm as a customer.

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