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All One God Faith, Inc. Profit Sharing Plan
All One God Faith, Inc. Profit Sharing Plan is the defined-contribution retirement vehicle for employees of the Vista, California-based company best known for...
All One God Faith, Inc. Profit Sharing Plan
All One God Faith, Inc. Profit Sharing Plan is the defined-contribution retirement vehicle for employees of the Vista, California-based company best known for manufacturing and distributing Dr. Bronner's Magic Soaps. While the parent corporation All One God Faith, Inc. is a privately held, family-run entity that does not disclose comprehensive financial statements, the plan's existence flags a retirement obligation tied to a niche-dominant consumer packaged goods business. The Dr. Bronner's brand claims the top position in US natural liquid soap sales and reports annual revenues exceeding $200 million (per Forbes, 2021). The plan's variable employer-contribution design means retirement assets accumulate based on the company's quarterly and annual earnings — a structure that pairs participant outcomes directly with the commercial cycle of a single-brand consumer goods company. There is no confirmation of a diversified pool of external fund commitments, co-investments, or a direct-investment portfolio. Asset class exposure, if any exists beyond company stock, is not publicly documented. The plan is registered under a tax-qualified framework, requiring an ERISA fiduciary and a plan administrator, but the identities of the plan's trustees or investment committee members are not disclosed in public record. Employee count at the parent company is often cited in the range of 300–350 (per company communications). No separate headcount is published for the plan's internal investment or administrative staff. The company's corporate architecture is distinctive: top leadership includes Cosmic Engagement Officer (CEO) David Bronner and President Michael Bronner, who serve as public activist voices on issues from regenerative organic agriculture to drug-policy reform. The company allocates significant pre-tax earnings to activist and charitable initiatives, a policy that directly shapes the profit pool upon which employer contributions to the retirement plan depend. In September 2024, the company renewed public attention on its radical wage and benefits structure, which has historically included a 5-to-1 executive-to-entry-level worker pay cap and fully covered health insurance for all full-time employees (per company statements, 2024). The plan's structural distinction is its direct tether to the financial engine of a single, mission-driven consumer brand rather than to a diversified sponsor or a pooled multi-employer fund. Contribution variability is not just a market-cycle risk but a function of the founder-led board's appetite for allocating free cash flow to advocacy — an unusual exposure for a workplace retirement account. No information is available on whether the plan permits employee-directed brokerage windows, self-directed investment options, or offers any default investment alternative outside of company participation.
General information
Firm type
Pension Fund
Year founded
1992
Location
Region
North America
Country
United States
City
Vista
Corporate office
Vista, CA, United States
Frequently asked questions
Who sponsors the All One God Faith, Inc. Profit Sharing Plan?
The plan sponsor is All One God Faith, Inc., the privately held California corporation that produces and distributes Dr. Bronner's Magic Soaps. The company does not disclose the composition of its plan committee or board of trustees. All One God Faith, Inc. is run by David Bronner (CEO) and Michael Bronner (President), fourth-generation family executives of the Bronner soap legacy.
How are participant accounts funded under the plan?
This is a profit-sharing plan — a type of defined-contribution arrangement where employer contributions are variable and discretionary, calculated as a portion of company profits from quarterly or annual earnings. The IRS sets annual contribution limits and non-discrimination testing requirements that apply. Employee deferral contributions may also be permitted, but only employer profit-sharing allocations are confirmed by the plan's classification.
What is the relationship between plan assets and Dr. Bronner's business performance?
Plan funding is directly tied to All One God Faith, Inc.'s net earnings. If the company records strong revenue growth and retains a high profit margin, employer contributions can increase; if profits are compressed — whether by sales declines, input-cost inflation, or the board's decision to route cash to activist causes — contributions may be reduced or suspended. The plan does not offer the fixed-contribution guarantee typical of a money-purchase pension.
Does the profit-sharing plan invest in external funds or hold company stock?
No public disclosure confirms the plan's asset allocation. As a qualified plan sponsored by a private company, it would typically be governed by ERISA fiduciary standards. Whether participant balances are invested in a diversified mutual-fund menu, a pooled trust, or a significant position in company stock is not known. ERISA generally limits employer-stock exposure in defined-contribution plans, but the specifics for this plan are undisclosed.
Where does the parent company's wealth originate?
The wealth originates from the multi-generational Bronner family soap-making enterprise, which Emanuel Bronner founded in 1948. The modern Dr. Bronner's brand rose to national prominence in the early 2000s under David and Michael Bronner, who scaled the company from a niche natural-products label into a mainstream retail force. Revenues exceeded $200 million as of 2021 (per Forbes, 2021), and the brand holds the top market-share position in US natural liquid soap.
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