Alliance Funding Group

Alliance Funding Group

Alliance Funding Group (AFG) was founded in 1998 and is headquartered in Tustin, California. The firm is privately held and operates as an independent equipment leasing and commercial finance company, funding over $3 billion in equipment loans, leases, and working capital to more than 26,000 customers (per firm website). AFG structures transactions across four product tiers: Application Only (up to $500,000), Commercial (up to $5 million), Large Ticket (up to $50 million), and Working Capital (up to $2 million). The firm underwrites and manages its own portfolio, supplemented by syndicate bank partnerships. It provides financing for equipment leasing, vendor programs, private-label bank programs, and broker partnerships. Geographic coverage spans all 50 US states, with regional offices in Los Angeles, Austin, Portsmouth, and Tacoma. AFG employs a team of professionals operating from five offices across the US. The firm reports 27 years in business and a customer base exceeding 26,000. No additional investment vehicles—such as philanthropic foundations or operating businesses—were disclosed on the firm's public website. AFG's structural differentiator lies in its in-house portfolio management model: unlike many intermediaries, AFG underwrites, funds, and retains its own loans and leases rather than brokering them to third parties. This direct-hold approach allows the firm to serve credit profiles that might not fit traditional bank lending criteria.