AudioNova

AudioNova

Alpaca Audiology, doing business as AudioNova, is part of the Sonova group, a global hearing care company based in Switzerland that has manufactured hearing aids since 1947. The entity operates a network of US-based clinics offering hearing assessments, fittings, and follow-up care, functioning as a vertically integrated retail extension of Sonova's supply chain. The strategy centers on direct-to-consumer hearing healthcare, with clinics providing Phonak-branded hearing aids, free screenings, and financing plans starting at $89 per month. AudioNova clinics also stock accessories and offer repair services. The geographic footprint includes multiple US states, with concentrated clinic clusters in North Carolina based on patient reviews citing locations in New Bern, Greenville, and Matthews. No public data discloses the number of professionals employed or the total AUM under management by Alpaca Audiology. The entity maintains a blog and online storefront for hearing essentials. In November 2025, the AudioNova marketing team won two Davey Awards for its 'Hear Your Happy' campaign (per the firm, November 2025). The structural differentiator is Alpaca Audiology's integration within Sonova's manufacturing-to-retail chain, allowing it to offer proprietary Phonak technology alongside competitor brands. This vertical alignment creates captive distribution for in-house products while presenting a multi-brand clinic face to consumers.