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Altanova Group
Altanova Group is the single-family office for the Hoogendoorn family, whose wealth originates from AltaNova, a premium grower of terrace, perennial and...
Altanova Group
Altanova Group is the single-family office for the Hoogendoorn family, whose wealth originates from AltaNova, a premium grower of terrace, perennial and indoor plants founded in 1982. The operating company shifted focus to flowering plants in 1994 and now spans 24 hectares of production across the Netherlands and Portugal (per firm website). Directors Reinier Hoogendoorn and Harm Hoogendoorn oversee both the nursery and the family office. The family office's investment strategy concentrates on real estate and infrastructure tied to the horticulture supply chain, including production facilities and logistics hubs in Europe. AltaNova operates with a closed water irrigation system, uses 99% recycled plastic pots, and holds MPS-ABC, MPS-GAP and MPS-SQ certifications. The firm emphasizes vertical integration and sustainability across its holdings. AltaNova employs roughly 100 staff across its Dutch and Portuguese sites. The Hoogendoorn family does not publicly disclose total AUM or deployment figures for the family office. The operating business remains the family's primary vehicle, with the family office functioning as a vehicle to reinvest profits into long-term assets. No recent operational events beyond standard nursery operations have been publicly reported. A structural differentiator is the tight integration between the family office and the operating horticulture company. Unlike many single-family offices that separate wealth management from the operating business, Altanova Group maintains direct oversight of AltaNova's production, sustainability investments, and expansion into new European markets. The Hoogendoorn brothers serve as directors of both the holding and the nursery.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
Italy
City
Bologna
Corporate office
Bologna, Italy
Additional offices
Berkel en Rodenrijs, Netherlands · Portugal
Principals
Reinier Hoogendoorn
Directie
Harm Hoogendoorn
Directie
Sector focus
Frequently asked questions
Who makes investment decisions at Altanova Group?
Reinier Hoogendoorn and Harm Hoogendoorn serve as directors of Altanova Group and its operating nursery AltaNova (per firm website). They oversee capital allocation across real estate and infrastructure tied to the family's horticulture business.
How does Altanova Group source its deal flow?
Deal flow originates primarily from the family's operational expertise in horticulture. The firm invests in production facilities, logistics infrastructure, and land acquisitions in the Netherlands and Portugal that support AltaNova's nursery operations (per firm website).
Is Altanova Group a single-family office or does it manage outside capital?
Altanova Group operates as a single-family office for the Hoogendoorn family and does not appear to manage outside capital. All investments and operations are funded by the family's nursery business profits. No external LP commitments are mentioned on the firm's website.
What investment stages does Altanova Group target?
The family office focuses on direct ownership of operating assets such as production greenhouses, logistics hubs and land for nursery expansion — consistent with long-term hold strategies rather than venture-stage or growth equity. The firm's website emphasizes operational integration over financial investment stages.
Does Altanova Group invest outside of horticulture?
The firm's public presence does not disclose investments outside of real estate and infrastructure supporting its nursery operations. The Hoogendoorn family's capital appears concentrated in the horticulture value chain, with no stated exposure to unrelated asset classes.
What is Altanova Group's environmental or sustainability approach?
Altanova Group's operating company AltaNova uses a closed water irrigation system, sources 99% recycled plastic pots, and holds MPS-ABC, MPS-GAP and MPS-SQ certifications. The firm aims to minimize environmental impact through reduced pesticide use and shorter supply chains (per firm website).
Where does the Hoogendoorn family wealth come from?
The wealth originates from AltaNova, a premium grower of terrace, perennial and indoor plants founded in 1982. The company shifted to flowering plants in 1994 and now operates 24 hectares of production in the Netherlands and Portugal (per firm website).
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