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American Crafts
American Crafts runs as a family-owned enterprise with no disclosed founding date or named principal.
American Crafts
American Crafts runs as a family-owned enterprise with no disclosed founding date or named principal. The company's operations center on the design and wholesale of scrapbooking and paper crafting products. Brands include We R Memory Keepers, Bazzill, and American Crafts itself. American Crafts generates revenue through direct-to-consumer e-commerce and wholesale distribution. Its product categories span cardstock, craft tools (e.g., punch boards, foil presses), and DIY kits. The company ships across the continental United States and offers free shipping on orders over $75. No third-party data confirms outside investment or external capital management. The firm's size and team count are not publicly available. It operates from a single location in Lindon, Utah. Recent operational activity is limited to product catalog expansions — for example, adding over 1000 new items in 2025 (per the company website, 2025). No philanthropic or adjacent investment vehicles are disclosed. American Crafts' structural differentiator is its integration of product manufacturing, branding, and direct retail as a family-owned entity. It does not manage outside capital or operate as a diversified family office in the traditional sense — its wealth is embedded in a single-industry operating business with no external institutional capital base.
General information
Firm type
Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Lindon
Corporate office
Lindon, UT, United States
Sector focus
Frequently asked questions
Who owns American Crafts?
American Crafts is family-owned, but the specific family and individual owners are not publicly disclosed. No public records identify the principals or the family's name.
Does American Crafts function as a traditional family office?
No. American Crafts is an operating company in the crafting supplies industry. Unlike a typical family office that manages a diversified investment portfolio, its capital is invested in the business itself — manufacturing and direct sales of crafting products.
What brands does American Crafts own?
American Crafts owns or operates We R Memory Keepers, Bazzill, and the American Crafts brand itself. These brands focus on scrapbooking, card making, book binding, and related craft tools and supplies.
Does American Crafts manage external capital or investments?
No public information indicates that American Crafts manages capital for outside investors. It appears to be a wholly family-owned operating business with no institutional or external investment mandate.
What is the scale of American Crafts' operations?
The company's AUM, revenue, and number of employees are not publicly disclosed. It operates a direct-to-consumer website and ships primarily within the United States. The product line includes over 1000 items.
Does American Crafts have a philanthropic arm?
No philanthropic foundation or charitable vehicle is publicly associated with American Crafts. The company does not disclose any charitable contributions or foundations.
Is American Crafts related to any larger family office or investment group?
There is no public information linking American Crafts to a larger family office or investment group. It appears to operate as a standalone family-owned business.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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