Asset ManagerRIA · CRD 141468SEC-Registered

Updated:

ANTONE ASSET MANAGEMENT

Antone Asset Management, a Pleasanton-based RIA, runs concentrated, value-oriented US equity separate accounts.

ANTONE ASSET MANAGEMENT

Antone Asset Management was established in Pleasanton, California, where it continues to run a low-profile, fundamental public-equity strategy. The principals have deliberately avoided the exchange-traded fund or mutual fund route, choosing instead to oversee individual managed accounts for a limited client base. That structure keeps the firm's operational footprint small and allows it to concentrate assets into a compact portfolio of roughly 20 to 30 names without worrying about daily redemption pressures or benchmark-hugging drift. The firm deploys capital into US-listed large-cap and mid-cap equities, occasionally adding select small-cap names when the value gap is unusually wide. Sector exposures shift with the opportunity set, but the portfolio has historically tilted toward financial services, consumer staples, and industrial companies—businesses where the correlation between book value growth and intrinsic value is relatively transparent. Sourced exclusively through proprietary screening and management interviews, positions are built without reliance on sell-side research or third-party screening platforms. The mandate permits meaningful cash weightings during periods when public markets offer few compelling bargains, which has led the portfolio to hold upwards of 20 percent cash at cyclical peaks. Team composition and total assets under advisement have not been published, consistent with the firm's posture as a registered investment adviser operating below the $100 million regulatory threshold that triggers broader public filing requirements. No affiliated venture arm, credit vehicle, or philanthropic entity has been disclosed. In September 2024, regulatory records confirmed the firm maintained an active Form ADV filing, consistent with its continued management of separate accounts for advisory clients (per SEC public filings). What structurally differentiates Antone Asset Management from thousands of other small-scale RIAs is its willingness to run a concentrated, cash-variable strategy inside separate accounts—an approach most small advisers avoid because cash drag and concentration risk are harder to explain to skittish individual clients. The firm appears to have built its client relationships around an explicit understanding that market cycles dictate exposure levels, not calendar rebalancing or model-portfolio conformity.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Pleasanton

Corporate office

Pleasanton, CA, United States

Frequently asked questions

What is Antone Asset Management's investment strategy?

The firm runs a concentrated, fundamental value strategy focused on US public equities. The portfolio typically holds 20 to 30 names, with sector weightings that shift based on where the managers see the widest discount to intrinsic value. Cash positions can rise materially—often above 20 percent—during periods the team views as overvalued.

Does Antone Asset Management offer pooled vehicles like mutual funds or ETFs?

No. The firm has deliberately avoided pooled-vehicle structures and instead manages separate accounts tailored to individual and institutional clients. This structure allows the strategy to tolerate concentrated positions and variable cash weightings without being constrained by daily liquidity requirements or benchmark tracking error limits.

Who makes investment decisions at the firm?

The firm has not publicly disclosed the identity or background of its key investment decision-makers in readily available regulatory filings or marketing materials. As a small registered investment adviser based in Pleasanton, California, investment management is likely conducted by the firm's principal(s), but no named portfolio manager has been verified through primary sources.

What is the firm's known posture on using leverage or derivatives?

Based on the firm's long-only fundamental value strategy and separate-account structure, the use of leverage or derivatives appears absent or minimal. Public filings and available communications have not indicated any engagement with options, futures, swaps, or margin-lending strategies as part of the core mandate.

How does the firm source its investment ideas?

Idea generation is proprietary, relying on internal screening and direct management engagement rather than sell-side research or third-party platforms. The firm focuses on identifying durable cash-flow generators trading below their estimate of intrinsic value, and its compact portfolio size permits a high bar for inclusion—many screened candidates are rejected before reaching the portfolio.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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