Asset ManagerRIA · CRD 327828SEC-Registered

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Apollo Manager

Apollo — the alternative asset manager Leon Black, Josh Harris, and Marc Rowan built from Drexel's ashes into a credit and insurance powerhouse.

Apollo Manager

Apollo Manager, LLC is an SEC-registered investment adviser in New York, NY, registered since 2023. The firm manages approximately $3.6 billion in regulatory assets. It has 3564 employees and 912 investment advisers.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Corporate office

Principals

Leon Black

Co-Founder

Josh Harris

Co-Founder

Marc Rowan

Co-Founder

Sector focus

Private CreditPrivate EquityReal EstateInfrastructureSecondaries & Special Situations

Frequently asked questions

Who runs investment decisions at Apollo?

Marc Rowan serves as CEO with broad authority over firm strategy following Leon Black's departure from operational leadership in 2021. Scott Kleinman serves as Co-President and leads private equity investment decisions. Jim Zelter, Co-President alongside Kleinman, oversees Apollo's credit platform, which is the firm's largest business by assets. Investment committee structures vary by strategy, but the Co-Presidents exercise significant influence over allocation and risk posture across verticals.

How does Apollo's Athene merger change the firm's capital model?

Prior to 2022, Apollo managed Athene's assets under an external fee arrangement without consolidating the insurance liabilities. The merger brought Athene's annuity float — over $200 billion in general account assets — onto Apollo's balance sheet directly. This creates a permanent capital base that does not require periodic institutional fundraising, generating steady spread-based earnings between what Athene earns on its investment portfolio and what it credits to policyholders. The model was explicitly designed to replicate Berkshire Hathaway's insurance-float advantage (per the firm's official communications, 2022).

What sectors does Apollo's private equity practice emphasize?

Apollo's private equity strategy is opportunistic and value-oriented rather than sector-exclusive. The firm has historically targeted corporate carve-outs from larger conglomerates, distressed companies requiring operational turnarounds, and businesses in regulated industries where complexity deters other buyers. Notable sector concentrations have included industrials, financial services, technology hardware, and media. The firm avoids venture-stage investments and tends to enter sectors during dislocations rather than periods of high valuation multiples.

Does Apollo participate in fund commitments or only direct deals?

Apollo raises traditional drawdown funds for its private equity, credit, and real assets strategies, in which institutional limited partners commit capital to closed-end vehicles. The firm also runs permanent capital vehicles — most notably the Athene balance sheet — and manages separately structured accounts for large institutional investors seeking co-investment or direct exposure alongside Apollo's flagship funds. Co-investment rights are typically extended to existing limited partners who commit significant capital.

How is Apollo's credit platform different from a private equity approach?

Apollo's credit business lends to or buys the debt of companies rather than acquiring equity control stakes. The platform spans direct lending to middle-market companies, structured credit investments in asset-backed securities, and opportunistic purchases of distressed corporate debt. Credit accounts for a majority of Apollo's fee-paying AUM and generates predominantly yield-driven returns rather than the capital appreciation that drives private equity returns. The direct lending arm originates and holds loans to hold-to-maturity, functioning more like a non-bank lender than a buyout shop.

What happened with Leon Black and why did his role change?

Leon Black stepped down as CEO in March 2021 and subsequently as Chairman after an internal investigation reviewed his personal financial relationship with Jeffrey Epstein. The investigation, conducted by an external law firm, found that Black paid Epstein more than $150 million for tax and estate planning services between 2012 and 2017 but did not find evidence that Black participated in Epstein's criminal conduct (per the firm's public statement, 2021). Marc Rowan assumed the CEO role, and Black's ownership stake was diluted but remains significant.

What is Apollo's posture on co-investments alongside external GPs?

Apollo typically acts as the lead or controlling investor in its transactions rather than a minority co-investor alongside third-party general partners. When the firm does co-invest, it is usually alongside its own limited partners through established co-investment programs attached to flagship funds. Apollo does not market a dedicated co-investment fund-of-funds product and rarely participates as a minority investor in deals led by peer alternative managers, preferring to originate and structure its own opportunities.

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