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Apple
Apple is an SEC-registered investment adviser in Fort Wayne, IN, registered since 2024. The firm manages $152 million in assets, $118 million on a...
Apple
Apple is an SEC-registered investment adviser in Fort Wayne, IN, registered since 2024. The firm manages $152 million in assets, $118 million on a discretionary basis. It has 7 employees and 6 investment advisers.
General information
Firm type
Corporate Investor
Year founded
2005
AUM
>$200B (Altss estimate)
Location
Region
North America
Country
United States
City
Fort Wayne
Corporate office
Reno, NV, United States
Additional offices
Cupertino, CA, United States
Principals
Tim Cook
Chief Executive Officer
Arthur Levinson
Chairman of the Board
Sector focus
Frequently asked questions
What is Braeburn Capital, and how does it relate to Apple?
Braeburn Capital is a wholly owned subsidiary of Apple, created in 2005 to manage the company's cash and marketable securities portfolio. It operates out of Reno, Nevada, not Cupertino, and functions like an internal asset manager with a mandate focused on capital preservation and liquidity. Its name derives from a type of apple, maintaining Apple's branding tradition for subsidiaries. The entity files separate regulatory paperwork but does not accept outside capital.
How large is the portfolio Braeburn Capital oversees?
Apple's public filings do not report a standalone AUM for Braeburn, but the parent company's total cash and marketable securities pool has exceeded $200 billion in recent years, placing it among the largest corporate investment portfolios globally. The bulk of the balance sheet is held in cash, US Treasury securities, and corporate debt instruments. Braeburn manages the majority of these investable assets, though Apple also maintains direct holdings and separate accounts.
Who makes investment decisions at Braeburn?
Ultimate oversight rests with Apple's CFO and CEO Tim Cook, with the board's audit and finance committee providing governance. The day-to-day investment team in Reno is led by a managing director who reports into the finance organization. Apple has historically not disclosed the names of the investment staff, maintaining a distinct separation between its product leadership and the Nevada-based treasury team.
What does Braeburn Capital actually invest in?
The portfolio is overwhelmingly allocated to highly liquid, investment-grade fixed-income securities — US Treasuries, agency debt, corporate bonds, and mortgage-backed securities — which generate several billion dollars in annual interest income. Braeburn also holds a smaller alternatives sleeve; in 2017, Apple committed $200 million to the SoftBank Vision Fund. Real assets include Apple's own data center infrastructure and corporate campuses, which are held on the parent company's balance sheet rather than as third-party real estate plays.
Why is Braeburn based in Reno, Nevada, instead of Cupertino?
Nevada imposes no corporate income tax and no capital gains tax, providing a legal jurisdictional advantage over California. By domiciling Braeburn and booking a significant portion of investment income through the Reno subsidiary, Apple reduces its overall tax burden. The structure was set up in 2005 and expanded in subsequent years, becoming a well-known example of corporate treasury tax optimization.
Does Braeburn Capital manage any of Steve Jobs's family wealth?
No. The wealth of Steve Jobs's widow, Laurene Powell Jobs, is managed separately through her own organization, the Emerson Collective, which operates as a limited liability company blending philanthropy, impact investing, and advocacy. Braeburn Capital is purely a corporate treasury function and has never commingled with any family office assets.
Does Braeburn participate in venture capital or startup co-investments?
Direct venture investing is not part of Braeburn's disclosed mandate; Apple does not appear as a routine lead investor in startup rounds through its treasury. The known exception is the $200 million commitment to the SoftBank Vision Fund, a third-party vehicle. When Apple makes strategic investments in component suppliers or technology partners, those are typically structured as corporate development deals rather than Braeburn portfolio allocations.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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