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Armory Capital
Armory Capital manages the fortune of August C. Meyer, Jr., former Chairman of Midwest Television, through direct control deals and hard assets.
Armory Capital
Armory Capital manages the private capital of August C. Meyer, Jr., former Chairman of Midwest Television. Founded in Champaign, Illinois, the firm reflects Meyer's transition from media operating leadership to principal investing. Greg Lykins, co-founder and Chairman of First Busey Corporation, and Jacob Ambrose, Managing Partner, round out the core leadership, bringing commercial banking and investment management experience to the family's activities. The firm pursues control-oriented investments across operating businesses, real estate, and media. Its most visible deal was the acquisition of Horizon Hobby, a distributor of radio-controlled hobby products, completed in partnership with Mill City Capital — a transaction that moved the family from passive wealth management to direct operational stewardship. Real estate holdings are geographically diffuse and asset-heavy, spanning a commercial headquarters in Champaign, a penthouse at Turnberry Towers in Las Vegas, and a residential property in La Jolla, California. The portfolio construction suggests a preference for tangible, income-producing assets over fund commitments. Team size and aggregate deployment levels are not publicly disclosed, and the firm maintains no additional offices beyond its Champaign base. Adjacent vehicles include the Meyer Charitable Foundation, which serves as the family's philanthropic conduit, though its grantmaking focus and separation from investment activities are not publicly detailed. There is no record of Armory Capital participating in club networks like Tiger 21 or YPO. Armory Capital's structure is atypical for a single-family office of its era: rather than functioning primarily as an allocator to external funds, it operates as a direct investment platform with an explicit partnering model — as seen in the Mill City Capital co-investment — and a geographic footprint anchored far from traditional financial centers. This Champaign-rooted, control-deal posture distinguishes it from the advisor-heavy, multi-asset-class models common among Midwestern family offices.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Champaign
Corporate office
100 West University Ave, Suite 401, Champaign, IL 61820, United States
Principals
August C. Meyer, Jr.
Founder
Greg Lykins
Co-Founder
Jacob Ambrose
Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Armory Capital?
Founder August C. Meyer, Jr. and Managing Partner Jacob Ambrose lead investment activities. Co-founder Greg Lykins, Chairman of First Busey Corporation, also plays a key role, bringing commercial banking oversight. Operational decisions for acquired companies, such as Horizon Hobby, appear to involve direct stewardship from this core group rather than a large internal investment committee.
How does Armory Capital source its deals?
The firm has demonstrated a preference for proprietary, control-oriented acquisitions sourced through its principals' networks. The Horizon Hobby acquisition, completed alongside Mill City Capital, indicates a deal flow model that combines family capital with external co-investors on a transaction-by-transaction basis rather than through blind-pool fund structures.
Is Armory Capital a single family office or a multi-family office?
Armory Capital is a single family office managing the wealth of August C. Meyer, Jr. and his family. While partners like Greg Lykins and Jacob Ambrose are integral to operations, there is no public indication that the firm manages capital for outside families or functions as a multi-family office.
Does Armory Capital invest in outside funds or only directly?
The firm's known activity centers on direct investments, including the Horizon Hobby operating-company acquisition and direct ownership of real estate assets in Champaign, Las Vegas, and La Jolla. Public records do not show commitments to third-party private equity or venture capital funds, though the full investment policy is not disclosed.
Where does the Meyer family wealth originate?
The family's wealth derives substantially from August C. Meyer, Jr.'s leadership of Midwest Television, where he served as Chairman. The television broadcasting business provided the capital base that Armory Capital now deploys, though the specific station holdings and eventual liquidity event are not publicly detailed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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