Arthur S. DeMoss Foundation

Arthur S. DeMoss Foundation

Arthur S. DeMoss founded the National Liberty Foundation in 1955, later renamed for him, to channel the proceeds from his National Liberty Corporation — a pioneer in direct-response insurance marketing that made him one of America's wealthiest evangelicals. Nancy S. DeMoss, his widow, took operational control in 1979 and remains Chairman. Her son Robert G. DeMoss serves as President, while her daughter Nancy Leigh DeMoss Wolgemuth, a well-known author and host of the 'Revive Our Hearts' radio program, sits as a director. The foundation's primary program is the mass distribution of 'Power for Living,' a softcover Christian testimony book funded by the DeMoss endowment. Beyond publishing, the foundation maintains an investment portfolio that is unusually heavy in corporate bonds, consistent with the family's insurance-sector origins. It also makes select private investments, often in conservative, yield-oriented vehicles, and has historically held commercial real estate assets including a property in New York City and a family estate in Bryn Mawr, Pennsylvania. The foundation does not publicly disclose grantee lists or investment holdings, but its evangelical mission focuses on US and international evangelistic programs. With an estimated $55 million in assets, the foundation operates leanly from West Palm Beach, Florida. The DeMoss family's influence extends beyond the foundation: Nancy Leigh DeMoss Wolgemuth is a prominent figure in the National Religious Broadcasters association, and the late Art Linkletter served as a long-time spokesperson for National Liberty Corporation and foundation projects. The foundation has historically participated in conservative and faith-based networks, including speaking engagements at the New Canaan Society. In September 2023, the foundation's principals maintained their long-standing pattern of operating without a public website or external communications channel — a posture unchanged for decades. The Arthur S. DeMoss Foundation's structural differentiator is its dual identity: it is simultaneously a grantmaking charity and a publishing house, with its endowment managed in-house using a fixed-income-heavy allocation strategy more typical of an insurance company general account than a modern foundation. This architecture reflects the family's insurance DNA and its commitment to operating with minimal public disclosure, making it one of the more opaque yet influential evangelical funders in the United States.