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Aspiration Financial
GreenFi is the new home for the climate-friendly banking and investment services previously offered under Aspiration. It is a financial platform focused on...
Overview
GreenFi is the new home for the climate-friendly banking and investment services previously offered under Aspiration. It is a financial platform focused on sustainable banking and investing. Customer deposits do not fund fossil fuels, and bank deposits are FDIC insured up to $1 million.
General information
Firm type
Asset Manager
Location
Region
North America
Country
United States
City
Marina del Rey
Corporate office
Marina del Rey, CA, United States
Principals
Tim Newell
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Aspiration Financial?
Tim Newell serves as CEO of GreenFi, the rebranded entity that now operates Aspiration's consumer banking and investment services. Newell became CEO after his company, Mission Financial Partners, acquired the fintech arm of Aspiration Partners in 2024 (per the firm).
How does Aspiration source proprietary deal flow?
Aspiration Financial and GreenFi do not publicly describe a proprietary deal-sourcing function. The firm's investment offerings appear limited to consumer impact-investment products, not direct private-market allocations or co-investments.
What investment stages does Aspiration typically target?
Aspiration Financial and GreenFi do not target institutional investment stages such as venture, growth, or buyout. Their product suite currently includes checking, savings, and consumer investment accounts, with planned future products like impact investments and sustainable loans.
Which sectors does Aspiration explicitly avoid?
Aspiration Financial and GreenFi explicitly avoid funding fossil fuel projects. Their core promise is that customer deposits will never finance fossil fuels, and the firm positions this as the central differentiator against conventional banks.
How is GreenFi related to Aspiration Partners?
GreenFi is the rebranded consumer financial services division formerly operated by Aspiration Partners. Mission Financial Partners acquired the fintech arm of Aspiration Partners in 2024. GreenFi states it is fully independent from Aspiration Partners' original founders and their legal issues (per the firm).
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