ATIF Holdings

ATIF Holdings

ATIF Holdings was founded in 2015 and is headquartered in San Diego, California, with operational roots in Shenzhen, China. The firm is led by CEO Jun Liu, who has steered it through an unusual dual-track business model since inception. The company went public on the Nasdaq Capital Market in 2019 under the ticker ATIF. The firm's revenue derives from two distinct segments. The consulting and advisory division focuses on taking small- and mid-cap Chinese companies public on US exchanges, providing pre-IPO financial advisory, post-listing compliance support, and investor relations services. The media and entertainment division operates a film and content production business helmed by director Wu Qiang, which also runs an incubator platform for young filmmakers in China. Past clients have spanned e-commerce, renewable energy, and consumer goods sectors, though specific named clients are disclosed only in regulatory filings. The consulting business has faced headwinds from US-China regulatory tensions and a slowdown in Chinese IPOs on American exchanges. ATIF has publicly disclosed efforts to diversify geographically, including exploring advisory mandates in Southeast Asia. The media division has worked on several domestic Chinese film projects, though none have gained international distribution, and the unit's contribution to overall revenue remains small relative to the consulting arm. The firm has not disclosed total assets under management because it generates fees rather than managing a pooled fund. What distinguishes ATIF from other small-cap advisory shops is the pairing of a regulated financial services business with an in-house production studio. The firm operates as a subsidiary conduit — it is a US-listed entity that facilitates cross-border capital markets access for Chinese companies, making it a structurally hybrid vehicle rather than a pure consultant or content producer. This dual identity also introduces the key risk that both lines of business face cyclical pressure simultaneously when China-US relations deteriorate.