Updated:
Atlanta Braves Holdings
Atlanta Braves Holdings was spun into a standalone public entity in July 2023 when John Malone's Liberty Media split off the franchise and its adjacent...
Atlanta Braves Holdings
Atlanta Braves Holdings was spun into a standalone public entity in July 2023 when John Malone's Liberty Media split off the franchise and its adjacent real estate into a tracking stock. The move formally separated the Braves from Liberty's other assets, giving the team its own currency for acquisitions and giving investors a pure-play vehicle on a single MLB franchise. The firm's primary asset is the Atlanta Braves National League baseball club. But the structural innovation is the Battery Atlanta, a $1.1 billion mixed-use development adjacent to Truist Park in Cobb County that includes 260,000 square feet of retail, 550,000 square feet of office space, a 4,000-seat concert venue, and two hotels. Unlike traditional ballpark districts, the Braves developed and own much of this real estate outright, generating year-round revenue streams independent of game-day attendance. The Battery accounted for approximately $41 million in revenue in 2023 (per company filings, 2024). The company also owns a portfolio of regional sports subsidiaries and real estate parcels around the Southeast, including spring training facilities in North Port, Florida. A key operating relationship is with the MLB Advanced Media investment, which provides a share of league-wide digital revenues. The team's regional broadcast rights remain in flux following the Diamond Sports Group bankruptcy, a dynamic the separated entity now navigates independently (per Sportico, 2024). The structural differentiator is the public-market wrapper around a single-team enterprise. No other MLB franchise trades as a standalone stock with a directly attached commercial real estate portfolio at this scale. The governance mirrors the Liberty family ecosystem — John Malone and Greg Maffei retain significant board influence through Liberty's remaining stake — but the tracking stock structure gives the Braves management independent operating control over roster spending, real estate expansion, and any future team-adjacent acquisitions.
General information
Firm type
Asset Manager
Year founded
2023
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
Atlanta, GA, United States
Principals
Terry McGuirk
Chairman
Derek Schiller
President & CEO
Greg Maffei
Chairman of Liberty Media
Sector focus
Frequently asked questions
Who controls Atlanta Braves Holdings?
The company is chaired by Terry McGuirk, with Derek Schiller serving as President and Chief Executive Officer. However, Liberty Media and its chairman John Malone retain significant voting power and board representation through a high-vote share structure carried over from the 2023 split-off, making it effectively a Liberty-controlled entity.
What does Atlanta Braves Holdings own besides the baseball team?
Beyond the Braves franchise, the company owns the Battery Atlanta — a $1.1 billion mixed-use development that includes retail, office space, a concert venue, and hotels adjacent to Truist Park. It also holds the team's spring training facility in North Port, Florida, and a portfolio of regional real estate and minor-league affiliates.
Why was the Braves franchise separated into its own public stock?
Liberty Media completed a split-off in July 2023, creating Atlanta Braves Holdings as a standalone tracking stock. The move gave the team its own acquisition currency, made it easier for investors to value the baseball and real estate operations independently, and simplified Liberty's corporate structure ahead of potential strategic transactions.
How does Battery Atlanta change the team's economics?
Battery Atlanta generates year-round revenue from tenants, hotel guests, and event patrons, decoupling a portion of the franchise's income from the baseball season. The company reported approximately $41 million in development revenue in 2023, providing a counter-cyclical buffer to fluctuations in ticket sales and TV ratings.
Is Atlanta Braves Holdings a family office?
No. Although it sits within the John Malone / Liberty Media ecosystem and carries governance hallmarks of a family-controlled entity, it is a publicly traded tracking stock that operates a professional sports franchise and real estate portfolio. It does not manage private family wealth, make fund commitments, or offer investment advisory services.
What happened to Braves regional sports network rights?
The Braves' regional broadcasts were historically carried through Diamond Sports Group's Bally Sports South. Following Diamond's Chapter 11 bankruptcy filing, the team has been exploring alternative distribution models, including the possibility of direct-to-consumer streaming through MLB's platform, as the legacy RSN economic model evolves.
Does the company own any other sports franchises?
No. Atlanta Braves Holdings is a single-franchise vehicle. While Liberty Media separately owns Formula 1 through a different tracking stock, Atlanta Braves Holdings itself is concentrated entirely on the Braves baseball club and its associated real estate and development assets.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on asset managers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: