Multi-Family Office

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Atlantic Vision Partners

Atlantic Vision Partners is an eye care MSO led by CEO Roberto Conte, managing 88 locations across five states via acquisition and partnership.

Atlantic Vision Partners

Atlantic Vision Partners (AVP) was established as a management services organization (MSO) to acquire and support independent eye care practices, letting doctors keep clinical authority while handing off insurance credentialing, HR, IT, marketing, and compliance (per the firm's website). Founding details and the source of the firm's capital are not publicly disclosed; the website names David Harman, M.D. as a founder and clinical advisory board member. The MSO model targets full-service optometry and ophthalmology clinics, adding value through centralized accounting, payroll, legal, talent acquisition, and supply chain management. AVP operates across Virginia, North Carolina, Tennessee, Georgia, and Alabama, and merged with SEES Group to bring its total location count to 88. The firm's website says it partners with “high-quality practices, ophthalmologists, and optometrists” in the eastern US. AVP employs an executive team of seven named leaders including CEO Roberto Conte, CFO Andrew Kerr, and Chief Medical Officer Binoy Jani, M.D. The merger with SEES Group, announced on the firm's website without a specific date but within the last 24 months, created “one of the largest and most comprehensive eye care networks in the Southeast and Mid-Atlantic.” Team size and AUM are not disclosed. AVP's structural differentiator is its bottom-up operating philosophy: the firm describes a “bottom-up management style” rather than a top-down approach, and offers transition planning for practice owners seeking liquidity — positioning it as a consolidator that markets itself as a long-term “marriage” rather than a typical corporate roll-up.

General information

Firm type

Multi Family Office

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Richmond

Corporate office

11 S. 12th Street, Suite 300A, Richmond, VA 23219, United States

Principals

Roberto Conte

Chief Executive Officer

Andrew Kerr

Chief Financial Officer

Alexandra McGroarty

Chief Human Resources Officer

Paul Batson, O.D.

Vice President of Optometric Relations, Education, Research

Adriana Rodriguez

Executive Director, Advanced Technology Strategy and Education

Frank Manuguerra

Senior Director of Optical Services and Business Development

Binoy Jani, M.D.

Chief Medical Officer

Sector focus

Healthcare ServicesOphthalmologyOptometry

Frequently asked questions

Who runs investment decisions at Atlantic Vision Partners?

CEO Roberto Conte and CFO Andrew Kerr lead the executive management team, alongside Chief Medical Officer Binoy Jani, M.D. The firm does not publicly name an investment committee; capital allocation is driven by the acquisition pipeline identified by the executive and clinical advisory board.

How does Atlantic Vision Partners source proprietary deal flow?

The firm sources practice acquisitions through direct outreach to ophthalmology and optometry clinics, referrals from existing physician partners, and regional relationships. Its website invites practice owners to 'partner with us through acquisition' — indicating a proactive, relationship-driven model.

Is Atlantic Vision Partners structured as a single family office or does it operate more like a venture firm?

AVP is structured as a management services organization (MSO) — a consolidator in the eye care space that functions operationally like a private-equity-backed roll-up. However, the firm does not disclose its capital sources, so it may be backed by a family office or private equity pool.

What investment stages does Atlantic Vision Partners typically target?

The firm targets established optometry and ophthalmology practices seeking liquidity through a full acquisition or partnership. It also welcomes new graduates as employed providers, but its core deal flow is mature clinics wanting to transition ownership while retaining clinical independence.

Which sectors does Atlantic Vision Partners explicitly avoid?

The firm focuses exclusively on medical and surgical eye care (optometry and ophthalmology) and does not invest in other healthcare verticals or outside healthcare entirely, based on the services listed on its website.

Where does the underlying wealth come from?

The source of the capital backing Atlantic Vision Partners is not publicly disclosed. The firm's website does not name a family, foundation, or institutional investor behind the MSO.

What is Atlantic Vision Partners' known posture on co-investments alongside external GPs?

AVP does not disclose any co-investment or fund-of-funds activity. The firm's website presents its model as a direct acquisition platform, not a co-investment vehicle.

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