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Aurum Partners
Aurum Partners manages York family capital from the San Francisco 49ers alongside venture investments in digital health and fintech.
Aurum Partners
Aurum Partners LLC was established in 2014 by John E. York. Core capital originates from the York family’s ownership in the San Francisco 49ers. Brano Perkovich serves as co-founder and managing partner. The firm targets venture and growth equity. Asset classes include direct co-investments, SPVs and private equity. Confirmed focuses cover digital health, fintech, enterprise software, consumer goods and sports technology. Stages run from seed through series B. Geographic reach centers on North America with additional exposure via Leeds United Football Club in the United Kingdom. Confirmed holdings include positions in cryptocurrency assets such as Bitcoin and Ethereum. Team size and AUM remain undisclosed. Additional vehicles include the 49ers Foundation and Dignity Health Foundation. Jed York holds directorships at the Bay Area Council and Silicon Valley Leadership Group. No operational events from the last 24 months appear in available records. The structure links a professional sports franchise to a multi-family office platform. Capital allocation occurs alongside 49ers Enterprises activities and external co-investors in technology sectors.
General information
Firm type
Multi Family Office
Year founded
2014
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Menlo Park
Corporate office
325 Sharon Park Drive, Menlo Park, CA 94025
Principals
John E. York
Co-Chairman of the San Francisco 49ers and Manager of Aurum Partners LLC
Jed York
CEO of the San Francisco 49ers and General Managing Partner at Aurum Partners LLC
Brano Perkovich
Co-founder and Managing Partner of Aurum Partners LLC; CIO of the San Francisco 49ers
Denise DeBartolo York
Co-Chairman of the San Francisco 49ers
Paraag Marathe
President of 49ers Enterprises and Chairman of Leeds United
Sector focus
Frequently asked questions
Who runs investment decisions at Aurum Partners?
John E. York serves as manager. Brano Perkovich acts as co-founder, managing partner and CIO. Jed York participates as general managing partner.
Where does the underlying wealth come from?
Core capital traces to the York family’s National Football League stake in the San Francisco 49ers.
Does Aurum Partners participate in fund commitments or only direct deals?
The firm executes direct co-investments and SPVs alongside private equity positions.
What investment stages does Aurum Partners typically target?
Stages include seed, early stage, series A, series B and growth equity.
Which sectors does Aurum Partners focus on?
Sectors include digital health, fintech, enterprise software, sports technology, media and entertainment, and mobility.
How is Aurum Partners related to the San Francisco 49ers?
The firm draws capital from the York family’s 49ers ownership and shares leadership with 49ers Enterprises.
Does Aurum Partners maintain philanthropic structures?
The 49ers Foundation and Dignity Health Foundation operate as adjacent philanthropic vehicles.
Company types
Confirmed
Pipeline
Indicated
Negative
Industry focuses
Confirmed
Pipeline
Indicated
Negative
Regional focuses
Confirmed
Pipeline
Indicated
Negative
Technological focuses
Confirmed
Pipeline
Indicated
Negative
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Get accessInvestment stages
Confirmed
Pipeline
Indicated
Negative
Emerging interests
Hard exclusions
ESG policy
Direct deal program
Emerging manager LP program
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Get accessManager maturity preference
Confirmed
Indicated
Ticket size (USD M, min/max)
Preferred fund size (USD M, min/max)
Investment horizon (years, min/max)
Target IRR (%)
Max leverage
Liquidity terms
Currency preference
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Political donations
Service Providers & Advisors
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Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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