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Authentic Life Financial Planning
Authentic Life Financial Planning is a state-registered investment adviser in Edina, MN. The firm manages approximately $922,091 in regulatory assets.
Overview
Authentic Life Financial Planning is a state-registered investment adviser in Edina, MN. The firm manages approximately $922,091 in regulatory assets. It has 1 employee and 1 investment adviser.
General information
Firm type
Asset Manager
Frequently asked questions
Is Authentic Life Financial Planning a fiduciary?
As a registered investment adviser, the firm is held to a fiduciary standard under the Investment Advisers Act of 1940, meaning it must put client interests ahead of its own. The firm's fee-only structure further reinforces this duty by eliminating commissions and proprietary product incentives. Clients receive a Form ADV Part 2A that discloses all conflicts of interest and fee schedules.
Does the firm custody client assets?
No. Asset custody is held by a qualified third-party custodian — commonly Charles Schwab Institutional or a comparable platform — while the firm retains limited trading authority through the custodian's advisory interface. This separation of custody and advisory authority is a core consumer protection that prevents commingling or unauthorized movement of client funds.
What client segments does the firm serve?
The practice works with accumulators and retirees who require integrated tax, estate, and retirement-income planning. Common client profiles include corporate executives managing deferred compensation, medical professionals transitioning a practice, and small-business owners weighing entity structure and succession. Many engagements are multi-generational, planning for both the primary earners and their adult children.
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