B2B CFO Investment Company

The firm sources almost entirely through its advisory arm, B2B CFO, which embeds fractional CFOs inside over 1,000 privately held US companies. Those CFOs witness financial performance, management quality, and owner intentions over multi-year engagements. When an owner decides to sell, recapitalize, or seek growth capital, the investment company has an informational head start that external buyers cannot match, often serving as the first capital call rather than a competitive bidder.

Jerry L. Mills, the founder and CEO, has final authority over investment decisions. He is supported by a central investment committee, but the firm's structure does not involve external limited-partner advisory boards or outside capital allocators overriding decisions. The partnership model gives Mills discretion over both the advisory network and the capital deployed from the investment vehicle.

The investment company deploys capital from Mills and the B2B CFO advisory partnership, not from third-party limited partners. While functionally a proprietary capital vehicle, it does not originate from a single family's industrial wealth — it was built from the cash flows of a professional-services firm. The structure is closer to an operator-owned family office than to a traditional fund manager.

The firm targets established US private companies with $1M–$80M in annual revenue, often owner-operated businesses in manufacturing, distribution, business services, and select technology niches. Investments frequently arise from recapitalizations, management buyouts, or growth-equity rounds where the firm's advisory CFO already serves the company, giving it deep operating knowledge before committing capital.

B2B CFO Investment Company invests exclusively through direct equity and structured debt deals. It does not allocate capital to third-party funds, co-invest alongside conventional private equity funds, or operate a fund-of-funds program. The direct-only posture reflects the firm's thesis that its advisory network provides a sourcing advantage that fund commitments would dilute.

The advisory business and investment company are separate legal entities but share common ownership under Jerry Mills. A company that engages a B2B CFO partner for advisory work may subsequently receive investment from the investment company, at which point the CFO partner may remain engaged or transition to a board role. The firm discloses the dual relationship to business owners at the outset of any potential transaction and does not require advisory clients to accept investment capital.

Because it deploys proprietary capital with no external LP redemption pressure or fund-life deadlines, the investment company can hold positions indefinitely. The firm has stated publicly that its preferred posture is to remain invested alongside founders who choose to continue operating their companies, rather than forcing liquidity events on a fixed schedule. This patient-capital approach is central to its pitch to business owners.