Asset Manager

Updated:

Banked

Banked, co-founded by Brad Goodall, runs an account-to-account payment network as an alternative to card rails, with offices in London, Palo Alto, and...

Banked logo

Banked

Banked : Real time payments for consumers, businesses and banks.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

Europe

Country

United Kingdom

City

London

Corporate office

151 Wardour St, Unit 5.01, London, W1F 8WE, United Kingdom

Additional offices

Palo Alto, CA, United States · Vilnius, Lithuania

Principals

Brad Goodall

Co Founder + CEO

Neil Ambler

Co Founder + COO

Ellie Fernandes

Co Founder

Patrick Cox

Co Founder

Frederika Johnstone

Chief of Staff

Joe Pettersson

CTO

John Fernandez

CLCO

Sector focus

FinTech

Frequently asked questions

What payment infrastructure does Banked compete against?

Banked positions its account-to-account network as a direct alternative to traditional card schemes like Visa and Mastercard, as well as to bank-led open-banking payment initiation services. Unlike open-banking aggregators that rely on bank APIs for single payments, Banked bundles checkout, payouts, refunds, and a loyalty incentives platform into one merchant-facing suite. The firm highlights reduced acceptance costs compared to blended card rates and real-time settlement as its core competitive arguments.

How does Banked generate revenue?

Banked has not publicly disclosed its revenue model. Its product architecture — a checkout module, payouts engine, and incentives platform — implies fee structures likely tied to transaction volume or platform subscription, but the company does not publish pricing. The firm emphasizes cost reduction relative to card acceptance fees, suggesting it monetizes through a spread or flat fee model.

Where does Banked hold regulatory licensing?

Banked lists a UK Firm Reference Number of 816944, indicating registration with the Financial Conduct Authority. The company's website does not explicitly detail its full regulatory perimeter or authorized activities under that FCA registration. Its operations in Australia, the United States, and Lithuania do not appear on the firm's website alongside corresponding local regulatory disclosures, suggesting reliance on partnerships or limited authorizations.

Who are Banked's investors?

Banked dedicates a section of its website to investors but does not name any specific individuals or venture capital firms there. Without a named backer or disclosed funding round, the firm's capitalization remains opaque. The presence of an investors section suggests external funding, but no primary source confirms the amount, date, or identity of any investor.

What makes Banked's fraud and risk framework different?

Banked promotes a compliance layer built on SCA-compliant biometric authorization and a structure that avoids sharing customer financial data with the merchant — a feature that reduces chargeback exposure relative to card-on-file models. The firm frames biometric authentication as a substitute for both passwords and static card details, removing the attack surface that credential-stuffing and card-not-present fraud typically exploit.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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