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Banner Solutions
Tanner Ainge launched Banner in 2020 to capitalize on undercapitalized service businesses in the Intermountain West.
Banner Solutions
Tanner Ainge launched Banner in 2020 to capitalize on undercapitalized service businesses in the Intermountain West. The firm is based in Kansas City and operates across the region, drawing on deep community roots for deal sourcing. Wealth origin remains undisclosed. Banner targets four service verticals: core business services (logistics, fulfillment, IT), critical/industrial services (infrastructure, fleet, roofing), household services (home services, auto care, child education), and specialty services (healthcare supply chain, insurance, pet care). The firm makes control investments, typically acquiring founder-led businesses and adding on acquisitions to build scale. Portfolio companies include Pattern (e-commerce acceleration platform), Averra Holdings (medical device manufacturing), Zerorez (surface cleaning), Manscaped (men's grooming), Vision Graphics (graphic solutions), and Western Pavement Services (asphalt maintenance). Banner has completed 13+ investments and employs over 3,600 people across portfolio companies. Banner employs nine investment professionals led by CEO Tanner Ainge. The team includes CFO Bianca Bonus, Managing Director Tyler Price, and Principals Cooper Ainge and Michael Muscheid. An advisor network — six external operating partners and advisors — supports portfolio companies in healthcare, real estate, and general operations. Banner's assets under management reached $654M as of September 2025 (per the firm). Unlike many lower middle market firms that rely on auction processes, Banner emphasizes proprietary sourcing through founder relationships and regional networks in the Intermountain West. The firm describes its model as 'partnership capital' — taking a longer time horizon and working alongside management to add operational support.
General information
Firm type
Private Equity Firm
Year founded
2020
AUM
$654M (per Banner, September 2025)
Location
Region
North America
Country
United States
City
Kansas City
Corporate office
Kansas City, MO, United States
Principals
Tanner Ainge
Founder & Chief Executive Officer
Bianca Bonus
Chief Financial Officer
Tyler Price
Managing Director
Nicole Colindres
Chief of Staff
Cooper Ainge
Principal
Michael Muscheid
Principal
Mark Broadbent
Executive Vice President & General Counsel
Sector focus
Frequently asked questions
Who runs investment decisions at Banner?
Tanner Ainge, Founder and CEO, leads the investment committee. Managing Director Tyler Price and Principals Cooper Ainge and Michael Muscheid also participate. The firm operates with a centralized decision-making structure typical of a lower middle market PE firm.
How does Banner source proprietary deal flow?
Banner leverages its deep community roots in the Intermountain West to find founder-led service businesses. The firm states it builds relationships with local business leaders over time, often before a sale process begins. This regional approach helps it avoid auction processes.
Is Banner structured as a single family office or a private equity firm?
Banner Capital Management, LLC operates as a private equity firm. It is externally referenced as 'Banner Solutions' but functions with a classic PE structure — raising funds, making control investments, and building platforms through add-on acquisitions. Wealth origin of the firm is not publicly disclosed.
Does Banner participate in fund commitments or only direct deals?
Banner makes direct equity investments in portfolio companies through its fund vehicles. The firm does not appear to invest in third-party funds. Its investments are control-oriented, typically acquiring majority stakes.
What investment stages does Banner typically target?
Banner targets lower middle market businesses with an enterprise value generally under $200M. It seeks founder-led service companies with resilient business models. The firm typically invests in growth-stage and mature companies, often arranging add-on acquisitions.
Which sectors does Banner explicitly avoid?
Banner does not publish an explicit exclusion list but its focus is on service-based businesses — the firm calls them 'Main Street Services.' It generally avoids high-tech, capital-intensive manufacturing, or commodity-based industries. The firm's sector tags on its website cover business services, critical services, household services, and specialty services.
Does Banner maintain philanthropic structures, and how are they separated?
Banner does not disclose any philanthropic foundation on its website. The firm's website and materials do not reference a separate charitable entity. There is no indication of a formal philanthropic structure separate from the investment operations.
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