Banner Solutions

Overview

Tanner Ainge launched Banner in 2020 to capitalize on undercapitalized service businesses in the Intermountain West. The firm is based in Kansas City and operates across the region, drawing on deep community roots for deal sourcing. Wealth origin remains undisclosed. Banner targets four service verticals: core business services (logistics, fulfillment, IT), critical/industrial services (infrastructure, fleet, roofing), household services (home services, auto care, child education), and specialty services (healthcare supply chain, insurance, pet care). The firm makes control investments, typically acquiring founder-led businesses and adding on acquisitions to build scale. Portfolio companies include Pattern (e-commerce acceleration platform), Averra Holdings (medical device manufacturing), Zerorez (surface cleaning), Manscaped (men's grooming), Vision Graphics (graphic solutions), and Western Pavement Services (asphalt maintenance). Banner has completed 13+ investments and employs over 3,600 people across portfolio companies. Banner employs nine investment professionals led by CEO Tanner Ainge. The team includes CFO Bianca Bonus, Managing Director Tyler Price, and Principals Cooper Ainge and Michael Muscheid. An advisor network — six external operating partners and advisors — supports portfolio companies in healthcare, real estate, and general operations. Banner's assets under management reached $654M as of September 2025 (per the firm). Unlike many lower middle market firms that rely on auction processes, Banner emphasizes proprietary sourcing through founder relationships and regional networks in the Intermountain West. The firm describes its model as 'partnership capital' — taking a longer time horizon and working alongside management to add operational support.