Bella Protocol

Co-founders Anna Zheng and Tommy Lim lead product strategy and protocol development. Strategy vaults are proposed by the core team and ratified by token-holder governance. Day-to-day operations are run by a team of engineers and analysts based in Singapore, London, Utrecht, and Beijing.

Bella develops yield strategies in-house, drawing on quantitative models and risk-scoring algorithms. The protocol also accepts strategy proposals from the community via the Bella DAO, which are then vetted by the core team before deployment.

Bella operates a hybrid structure: a core development company (likely registered in Singapore) handles execution, while governance over vault strategies and treasury management is distributed to token holders via the Bella DAO. This federated model preserves operational efficiency while maintaining community oversight.

The protocol accepts deposits from any address — retail, institutional, or fund — without minimums or restrictions. There are no disclosed separate managed accounts or institutional share classes. Allocations are pooled into vault strategies, with fees (performance and management) deducted at the protocol level.

Bella emphasizes automated portfolio rebalancing across multiple pre-defined strategies using a point-and-click interface (Bubble). While Yearn relies on community-curated vaults with manual strategy management, Bella integrates AI-driven optimization for strategy selection and rebalancing, as described in their Bubble v2 launch in May 2024.