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BEWHERE HOLDINGS
BeWhere Holdings, led by CEO Owen Moore, builds narrowband-IoT asset tracking sensors for industrial and government infrastructure clients in Canada and...
BEWHERE HOLDINGS
BeWhere Holdings, incorporated and run from Toronto, operates as a publicly listed Internet of Things provider specializing in Bluetooth low-energy and LTE-M/NB-IoT sensors. Owen Moore serves as Chief Executive Officer and a director, setting the strategic direction for a firm that targets heavy industrial and government end-markets. The company's revenue model centers on hardware sales coupled with monthly recurring monitoring fees rather than pure software subscriptions — a deliberate choice reflecting the rugged, embedded nature of its hardware in construction sites, rail logistics, and municipal waste management. The product stack covers asset tracking, environmental monitoring, and cold-chain management, with deployments across Canadian and US infrastructure projects. Customers range from large-scale construction consortiums to municipal governments requiring real-time location data on mobile assets. BeWhere's sensors integrate with platforms such as Microsoft Azure and Cisco IoT Control Center, extending interoperability for clients already invested in those ecosystems. The company has historically highlighted contracts with public transit authorities and waste management operators, where geofencing and usage-tracking compliance drive purchasing decisions. The firm maintains a lean team operating from its Toronto headquarters. As a micro-cap entity on the TSX Venture Exchange, other key executives include the CFO and senior engineering leadership managing hardware design and firmware. In May 2024, BeWhere announced a contract with a major North American transit agency to deploy tracking sensors across a rail fleet, reinforcing its focus on infrastructure-centric verticals (per public company filings, 2024). There is no disclosed separate family office entity, private fund vehicle, or philanthropic foundation associated with the firm. BeWhere's structure is that of an operating company, not an investment organization deploying third-party capital. Structurally, BeWhere distinguishes itself by owning its hardware-design supply chain rather than reselling white-labeled sensors — a posture more akin to industrial OEMs than to enterprise SaaS companies. This gives margin control and firmware-level customization authority that pure-play software vendors lack. The company's public listing in Canada rather than a major US exchange also shapes its liquidity profile and institutional ownership base, making it an accessible but niche holding for micro-cap technology investors.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
Toronto
Corporate office
Toronto, ON, Canada
Principals
Owen Moore
CEO & Director
Sector focus
Frequently asked questions
Who leads BeWhere and how are strategic decisions made?
Owen Moore serves as CEO and a member of the board of directors. Public company filings indicate a small executive team typical of a micro-cap issuer, with Moore overseeing product direction, sales, and investor relations. The board retains standard governance oversight for a TSX Venture Exchange-listed company.
Does BeWhere operate as an investment entity or a technology operating company?
BeWhere is strictly a technology operating company — it designs, manufactures, and sells IoT sensor hardware with recurring monitoring fees to end-customers in industry and government. It does not function as a family office, fund manager, or investment vehicle, and there is no disclosed mandate to deploy capital into external ventures or portfolio companies beyond its own products.
What differentiates BeWhere from other IoT tracking companies?
BeWhere owns its hardware-design supply chain, combining Bluetooth low-energy and cellular NB-IoT sensors into purpose-built tracking devices for construction, rail, and municipal waste management. This hardware-driven approach gives the firm firmware-level control and margin structures unavailable to resellers. Its recurring data-service contracts with government entities represent a stickier, slower-churn revenue base than many consumer-facing IoT competitors.
Which sectors does BeWhere explicitly target?
Public filings show concentrated focus on heavy infrastructure — construction, rail, public transit, and municipal waste management — rather than broad consumer or retail applications. Cold-chain monitoring represents a smaller adjacent vertical. The firm does not market into agriculture, healthcare, or consumer wearables.
How does BeWhere generate revenue?
Revenue comes from two streams: hardware sales of sensor units at installation, and recurring monthly software-as-a-service fees for data access, geofencing, and analytics. The recurring portion provides forward-visibility on revenue that investors in the company track closely. Contracts are typically multi-year with government and enterprise counterparties.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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