Bloom Equity

Bloom Equity

Bloom Equity operates from Dublin and New York, founded by Managing Partner Bart Macdonald after a career that spanned technology private equity, VC-backed startups, and hired-in executive roles. The firm exclusively targets lower-middle-market technology, software, and tech-enabled business service companies. Macdonald leads a team whose prior experience includes tenures at Blackstone, CVC Capital Partners, Accel-KKR, K1 Investment Management, and Diversis Capital. The firm seeks majority control, requiring operational authority to inject its in-house value-creation team, which includes senior operating partners, marketing directors, and talent specialists. Bloom's investment strategy is built on acquiring majority stakes in B2B software and tech-enabled services firms with at least $5M in annual recurring revenue. The firm mandates operational control and requires that targets are profitable or can reach positive EBITDA within twelve months. Its geographic footprint covers North America, Western Europe, and Australia/New Zealand. The portfolio approach combines growth capital with a proprietary operating playbook, aiming to accelerate organic revenue and execute buy-and-build acquisitions. Confirmed portfolio companies include a provider of physical identity and access management software for corporate campuses, a global governance risk and compliance services firm for SMEs, and a museum and archiving management software business for cultural institutions. Bloom’s team lists 15 professionals on its website, split across an investment team and an operations and value-creation group. The firm maintains dual headquarters in Dublin and New York. Senior Operating Partners Oded Noy and Ken Berryman, alongside a cadre of operating directors and advisors, deploy specific functional expertise in sales, marketing, talent, and product optimization. Advisor ranks include former TrueCar CTO Oded Noy, former Nitro CEO Sam Chandler, and former ServiceChannel CEO Tom Buiocchi—who led a $1.2B exit in 2021. The website shows no disclosed AUM or aggregate deployment figure. No recent fundraising, deal close, or promotion events from the last 24 months were verifiable through the firm's public materials. The structural differentiator for Bloom is its formalized operating group that sits alongside the deal team, not as an external consultant pool. This integrated model — combining deal execution with functional specialists in marketing, talent, and technology optimization — allows the firm to mandate operational control at investment and immediately embed its playbook. Such architecture matches the posture of a permanent-holdings builder in the lower middle market, rather than a financial-engineering shop relying on leverage and multiple arbitrage.