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Bluevine
Bluevine is an SEC-registered investment adviser in Jersey City, NJ, registered since 2023. It manages approximately $9 million in regulatory assets.
Bluevine
Bluevine is an SEC-registered investment adviser in Jersey City, NJ, registered since 2023. It manages approximately $9 million in regulatory assets. The firm has 2 employees and 1 investment adviser.
General information
Firm type
Asset Manager
Year founded
2013
Location
Region
North America
Country
United States
City
Jersey City
Corporate office
Jersey City, NJ, United States
Additional offices
Redwood City, CA · Salt Lake City, UT · Tel Aviv-Yafo, Israel · Bengaluru, India
Principals
Eyal Lifshitz
Chief Executive Officer
Nir Klar
Chief Technology Officer
Sharon Carmeli
General Counsel and Chief Compliance Officer
David Quinn
Chief Financial Officer
Mira Srinivasan
Chief Risk Officer
Yael Malek
Chief People Officer
Aditya Narula
SVP, GM of Lending & Credit
Kyle Cooper
SVP, GM of Checking & Payments
Uzi Halaby
SVP, R&D
April Danile
SVP, Customer Success & Account Management
Sector focus
Frequently asked questions
Who runs investment decisions at Bluevine?
Bluevine does not function as an investment firm; it is a technology company that originates small-business loans and holds deposits. Credit decisions are directed by Aditya Narula, SVP and GM of Lending & Credit, while Mira Srinivasan serves as Chief Risk Officer, overseeing underwriting frameworks and portfolio performance.
Does Bluevine hold a banking charter?
No. Bluevine is a financial technology company, not a bank. Deposits are FDIC-insured up to applicable limits through Coastal Community Bank and other program banks. Lending products are offered directly by Bluevine or facilitated through partner institutions.
What size loans does Bluevine typically extend?
Bluevine offers a revolving line of credit up to $250,000 and facilitates business term loans up to $500,000 through lending partners. The loan product is designed for small businesses needing working capital, with decisions typically delivered within 24 hours.
How does Bluevine source its customers?
Bluevine sources customers primarily through digital acquisition—its online application takes minutes—targeting small and medium-sized businesses that have been underserved by traditional banks. The firm’s checking account and payment services create a deposit funnel that feeds its lending operations.
What geographies does Bluevine serve?
Bluevine is focused on the U.S. market. Its banking and lending products are designed for U.S.-based businesses, though the firm operates engineering and operations offices in Tel Aviv, Israel, and Bengaluru, India.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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