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Bombardier Recreational Products Inc.
Bombardier Recreational Products (BRP) is a Canadian manufacturer of powersports vehicles including Ski-Doo, Sea-Doo, and Can-Am brands, based in Valcourt.
Bombardier Recreational Products Inc.
BRP was founded in Valcourt, Quebec, by Joseph-Armand Bombardier, who built the first snowmobile in 1935. The company went public in 2013, and the founding family retains a controlling stake through a dual-class share structure. BRP's core business is the design, development, and manufacturing of powersports vehicles. Its product lines include Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercraft, Can-Am off-road vehicles and motorcycles, and Alumacraft and Manitou boats. The company sells through a network of independent dealers worldwide. As of fiscal 2025, BRP employs roughly 20,000 people across operations in Canada, the United States, Mexico, and Finland. The company maintains R&D and manufacturing facilities in Valcourt, Quebec, and Juarez, Mexico. A structural differentiator is BRP's dual-class share structure, which gives the Bombardier family voting control despite owning a minority of total equity. This arrangement insulates management from shareholder activism and preserves the family's long-term strategic vision.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
Valcourt
Corporate office
Valcourt, Canada
Frequently asked questions
Does BRP offer any financial products or investment vehicles for external allocators?
BRP does not operate as an asset manager or family office. It does not manage external capital or offer fund vehicles. The company's investors page provides public financial information for shareholders.
How does BRP's dual-class share structure affect governance?
BRP's dual-class structure grants the Bombardier family super-voting shares, giving them control over board appointments and major strategic decisions. This structure was maintained post-IPO and is a key element of the company's governance.
What is BRP's primary revenue driver?
BRP's revenue comes from wholesale sales of its powersports products to independent dealers. The company also generates revenue from parts, accessories, and financing services. North America is its largest market.
Where does BRP manufacture its vehicles?
BRP manufactures vehicles in Canada, the United States, Mexico, and Finland. Key facilities include Valcourt (Quebec, Canada), Juarez (Mexico), and Rovaniemi (Finland).
Is BRP involved in any family office or investment arm?
No. BRP is a publicly traded manufacturing company. The Bombardier family holds a controlling stake but the company does not operate a separate family office or investment division.
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