Asset ManagerRIA · CRD 322359Exempt Reporting AdviserPrivate Fund Adviser

Updated:

Bonside Advisor

Bonside Advisor, LLC is an exempt reporting adviser under the Investment Advisers Act of 1940 that makes filings with the SEC and/or certain states.

Bonside Advisor

Bonside Advisor, LLC is an exempt reporting adviser under the Investment Advisers Act of 1940 that makes filings with the SEC and/or certain states. It presents Regulation D offerings on bonside.com and advises special purpose vehicles (SPVs) used in certain of those offerings. Bonside offers non-dilutive, revenue-based financing for brick-and-mortar businesses seeking to expand with new locations.

General information

Firm type

Asset Manager

Location

Region

North America

Country

United States

City

Brooklyn

Corporate office

New York, NY, United States

Principals

Neha Govindraj

Founder of Bonside

Frequently asked questions

What financing gap does Bonside Advisor target?

Bonside Advisor focuses on the lower middle market, specifically revenue-generating businesses that are too small for large-scale direct lenders but require more tailored capital than conventional bank loans provide. The firm structures instruments such as royalty-based financing or mezzanine debt, where repayments scale with top-line cash flows rather than requiring fixed amortization schedules that constrain early-stage operating entities.

What types of businesses does Bonside typically avoid?

The firm is unlikely to engage with pre-revenue startups, asset-heavy manufacturing without recurring service components, or businesses dependent on a single customer concentration above 30% of total receipts. Because underwriting depends on predictable top-line flows, sectors with lumpy project-based billing cycles — such as pure-play construction or episodic event production — generally fall outside the credit box.

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