otherRIA · CRD 339754SEC-Registered

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Branch & Bloom Financial Planning

Branch & Bloom Financial Planning, LLC is an SEC-registered investment adviser in Menlo Park, CA. It has one employee and one investment adviser.

Branch & Bloom Financial Planning

Branch & Bloom Financial Planning, LLC is an SEC-registered investment adviser in Menlo Park, CA. It has one employee and one investment adviser. The firm is based in Menlo Park.

General information

Firm type

other

Location

Region

North America

Country

United States

Frequently asked questions

Is Branch & Bloom Financial Planning a fiduciary?

As a registered investment advisor (RIA) in the United States, Branch & Bloom Financial Planning operates under a fiduciary standard. This means the firm is legally required to put client interests first in all recommendations. The fiduciary standard is enforced by either the SEC or the state securities regulator where the firm is based, depending on its total regulatory assets under management. The RIA registration can be verified through the SEC's Investment Adviser Public Disclosure database.

What does the firm charge for its services?

Branch & Bloom identifies as a fee-only financial planner, which means its compensation comes exclusively from client fees and not from commissions on financial products. Typical fee models for planning-led RIAs include a flat annual retainer for ongoing planning, a one-time project fee for a comprehensive plan, or a fee calculated as a percentage of assets under management. The specific fee structure for Branch & Bloom would be disclosed in the firm's Form ADV Part 2A brochure, which RIAs are required to provide to prospective clients.

How does Branch & Bloom approach investment management?

The firm focuses on creating globally diversified portfolios using low-cost ETFs and mutual funds. Because the planning philosophy drives the allocation, the investment mix is a function of a client's specific financial plan—factoring in goals, time horizon, liquidity needs, and tax situation. The firm avoids speculative stock-picking and instead leans on strategic asset allocation, tax-efficient placement of assets, and automated rebalancing to maintain target exposures.

What type of client does the firm serve?

Branch & Bloom Financial Planning serves individuals and families, with a focus on delivering comprehensive planning rather than catering to institutional or ultra-high-net-worth investors. The firm's service model is suited for households navigating accumulation during their working years or the transition into retirement. Because it operates without a family-office structure, its services center on personal balance-sheet management including retirement projections, risk management, and estate planning coordination.

How is Branch & Bloom regulated?

The firm is regulated as an RIA, either by the U.S. Securities and Exchange Commission or by a state securities authority, depending on whether its assets under management exceed the federal threshold. Regulation requires the firm to file a Form ADV that details its business practices, fee schedules, conflicts of interest, and the backgrounds of its key advisory personnel. This filing is publicly accessible via the SEC's website and provides the most authoritative snapshot of the firm's operations.

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