Asset ManagerRIA · CRD 155795SEC-Registered

Updated:

Broadway Financial Management

Broadway Financial Management was founded in 1989 by William E. Simon Jr., whose father, William E.

Broadway Financial Management

Broadway Financial Management was founded in 1989 by William E. Simon Jr., whose father, William E. Simon Sr., served as US Treasury Secretary under Presidents Nixon and Ford and built a private equity fortune through Wesray Capital. The firm began as a single-family office and has since evolved into an asset manager overseeing a multi-asset portfolio for institutional and high-net-worth clients. The firm allocates across public equities, fixed income, private equity, real assets, and infrastructure, with a focus on long-term value investing. Known direct investments include holdings in energy and infrastructure assets, though specific portfolio companies are not widely disclosed. The geographic footprint centers on North America, with selective exposure to developed markets internationally. Total deployment size remains undisclosed. The team includes fewer than 20 professionals, with a lean investment team led by Simon and President John S. O'Brien. No philanthropic foundation or adjacent vehicles are publicly separated, though Simon has been involved in educational and political philanthropy personally (per The New York Times, 2023). No recent operational event from the last 24 months has been publicly reported. What sets Broadway apart structurally is its dual identity: retaining family-office governance while operating as a registered investment advisor serving outside capital. The firm has maintained the same investment philosophy — concentrated, value-oriented, low-turnover — since founding, resisting the industry trend toward multi-strategy or systematic approaches.

General information

Firm type

Asset Manager

Year founded

1989

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Principals

William E. Simon Jr.

Founder & Chief Investment Officer

John S. O'Brien

President

Sector focus

Private EquityPublic EquitiesFixed IncomeReal AssetsInfrastructure

Frequently asked questions

Who runs investment decisions at Broadway Financial Management?

William E. Simon Jr. serves as Founder and Chief Investment Officer, leading the firm's investment strategy. John S. O'Brien is President, overseeing operations. The investment team is lean, with fewer than 20 professionals, and decision-making is centralized around Simon's long-duration value framework (per public record).

Is Broadway Financial Management a family office or an asset manager?

Broadway Financial Management began as the single-family office for the William E. Simon family but now operates as a registered investment advisor that manages capital for institutional and high-net-worth clients. It retains a family-office culture while functioning as an external asset manager.

What investment stages does Broadway typically target?

The firm does not publicly restrict itself to any single stage. In private equity, it focuses on direct investments in mature, cash-flow-generating businesses and real assets. In public equities, it holds concentrated, long-term positions in undervalued companies. The firm does not typically engage in venture capital or early-stage investing.

Does Broadway Financial Management participate in fund commitments or only direct deals?

Broadway both commits to external funds and makes direct co-investments. Its allocation includes fund-of-funds, direct private equity deals, and separately managed accounts. The exact split between these channels is not publicly disclosed.

Where does the underlying wealth come from?

The original wealth stems from William E. Simon Sr., who built a substantial fortune through leveraged buyouts at Wesray Capital after serving as US Treasury Secretary. His son, William E. Simon Jr., used that capital base to found the firm. The firm now manages capital from a broader institutional client base as well.

What sectors does Broadway explicitly avoid?

The firm does not publicly disclose a list of avoided sectors. Based on its stated investment philosophy, it generally avoids speculative growth companies, early-stage technology, and high-turnover trading strategies. Its focus remains on traditional value-oriented sectors like industrials, energy, infrastructure, and financial services.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on family offices?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo