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Buy Amazon
Buy Amazon is a single-purpose activist campaign that filed a shareholder proposal urging Amazon's board to add Bitcoin to the corporate treasury.
Buy Amazon
The entity presents itself through a minimalist website and a 2025 shareholder proposal filed at Amazon.com, Inc. The campaign's founder, whose identity remains unassociated with any registered investment advisory firm, structured the proposal to force a vote at Amazon's annual meeting. The core argument, articulated in the SEC submission, claims Amazon's existing treasury policy has eroded billions in shareholder value by ignoring Bitcoin's historical outperformance. No physical office, team headcount, or additional portfolio activity has been disclosed. The strategy is confined to a single thesis: publicly traded technology companies must diversify cash reserves into cryptocurrency or risk fiduciary failure. The proposal explicitly references MicroStrategy's treasury model and cites CPI figures the campaign argues are understated. No co-investors, fund commitments, or parallel ventures have been identified. The campaign does not disclose any holdings in Amazon equity, raising questions about its standing to file the proposal. The geographic focus is exclusively the United States, targeting a single Delaware-incorporated corporation. The campaign has not disclosed assets under management, a professional team, or any track record beyond the Amazon proposal. The website domain is anonymously registered. No adjacent vehicles — philanthropic foundations, family office entities, or investment clubs — appear connected to the campaign's publicly available records. Structurally, the entity is less a family office or investment firm than a stakeholder activism campaign executed at near-zero overhead. It leverages the SEC Rule 14a-8 process, which permits shareholders meeting minimal holding thresholds to force a vote on specific proposals. The campaign's decision to incorporate a dedicated vehicle exclusively for this proposal — rather than channeling effort through an existing asset manager or advocacy group — marks it as a novel, bare-bones approach to corporate governance pressure, with success measured in vote tallies rather than fund returns.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
—
Corporate office
—
Frequently asked questions
What exact proposal did Buy Amazon submit to Amazon's board?
The shareholder proposal, submitted for Amazon's 2025 annual meeting, requests that the board of directors conduct an assessment to determine whether holding Bitcoin in the company's treasury is in the best long-term interests of shareholders. The proposal suggests a starting allocation of at least 5% of Amazon's total assets. It cites inflation as measured by the Consumer Price Index, which it argues is significantly understated, and points to Bitcoin's historical price appreciation as evidence that the current treasury strategy of holding cash and short-term equivalents has destroyed shareholder value. The full text is available in Amazon's proxy statement filing with the SEC.
Who is behind the Buy Amazon campaign?
The campaign's public filings do not disclose the name of an individual portfolio manager, founder, or beneficial owner. The shareholder proposal was submitted by an entity using the name 'Buy Amazon' and the domain cloudvst.com. The website is registered anonymously and lists no team members. The proposal itself identifies the proponent only as an Amazon shareholder meeting the SEC's minimum holding requirements for submission under Rule 14a-8, which typically requires holding at least $2,000 in market value of the company's stock for a continuous one-year period.
Is Buy Amazon a registered investment advisor or family office?
No regulatory filings could be located identifying Buy Amazon as a registered investment advisor, family office, or exempt reporting adviser with the SEC or any state regulator. The entity does not appear in the SEC's Investment Adviser Public Disclosure database. Based on its single-purpose nature and lack of disclosed fee-paying clients, it does not appear to operate as a commercial fund manager. It functions more closely as a special purpose vehicle for corporate activism, using the shareholder resolution mechanism to force a vote on a specific treasury allocation policy.
Has Buy Amazon filed similar proposals at other companies?
There is no public record of identical or similar shareholder proposals filed by this entity at Apple, Microsoft, Meta, Alphabet, or any other publicly traded corporation through the 2024–2025 proxy season. The campaign's website and communications reference only Amazon. A separate entity, the National Center for Public Policy Research, has submitted comparable Bitcoin treasury assessment proposals to multiple technology companies, but no public linkages between that organization and Buy Amazon have been established.
Does Buy Amazon manage any capital beyond the Amazon shareholder proposal?
No evidence exists of the entity managing external capital, operating a pooled investment vehicle, or holding a diversified portfolio. The campaign has not disclosed an AUM figure, a track record, or any investment positions beyond the equity stake required to submit the Amazon proposal. The strategy does not involve raising a fund, syndicating co-investors, or offering investment products to third parties.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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