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Calendly

Calendly, founded by Tope Awotona in 2013, is a scheduling automation platform used by 86% of Fortune 500 companies. Venture-backed, not a family office.

Calendly

Tope Awotona launched Calendly in 2013 in Atlanta, bootstrapping the company through its early years before raising venture capital. The platform emerged from Awotona's frustration with the back-and-forth of scheduling meetings — a problem he solved by building an automation tool that syncs calendars and eliminates coordination overhead. Calendly functions as a SaaS enterprise, not an investment vehicle. Its product connects with Google and Microsoft calendar suites, video conferencing tools, and CRM platforms. The company serves over 100,000 organizations globally, with customers in 230+ countries. Revenue comes from subscription tiers: free, Standard ($10/month), Teams ($16/month), and Enterprise (from $15,000/year). The platform integrates with 100+ partner tools. Calendly employs more than 500 staff across offices in Atlanta, San Francisco, New York, Seattle, and London. The company has raised over $350 million in venture funding from investors including OpenView, Accel, and Insight Partners. In 2021, Calendly was valued at $3 billion in a Series B round (per Bloomberg, 2021). No recent major funding round or liquidity event has been publicly reported since that valuation. Unlike a traditional family office or asset manager, Calendly is a product company — its entire business model centers on selling scheduling automation software. The firm has no investment arm, no portfolio of external investments, and no disclosed plans to function as an allocator of capital. Its structural differentiator is its founder-led, venture-backed growth trajectory within enterprise SaaS.

General information

Firm type

other

Year founded

2013

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Atlanta

Corporate office

271 17th Street NW, Suite 1100, Atlanta, GA 30363, United States

Additional offices

San Francisco, CA · New York, NY · London, United Kingdom · Seattle, WA

Principals

Tope Awotona

Founder & CEO

Sector focus

Enterprise SoftwareSaaSProductivity

Frequently asked questions

Who runs investment decisions at Calendly?

Calendly does not operate as an investment firm. Tope Awotona, as founder and CEO, leads strategic business decisions alongside a board that includes representatives from venture investors OpenView, Accel, and Insight Partners. The company does not have a CIO or investment committee (per Crunchbase, 2025).

Is Calendly structured as a single family office or does it operate more like a venture firm?

Neither. Calendly is a venture-backed private software company headquartered in Atlanta. It sells scheduling automation software and has no investment arm, no AUM, and no allocation to funds or direct deals. It is not a family office or asset manager.

What investment stages does Calendly typically target?

Calendly does not make investments. The company itself has raised venture capital at Series A, B, and later stages, but it does not act as an institutional investor in other companies.

Which sectors does Calendly explicitly avoid?

Calendly does not invest in any sectors. As a product company, it serves customers across all industries, including financial services, healthcare, technology, and education. The company's software is sector-agnostic.

How does Calendly source proprietary deal flow?

Calendly does not source or execute investment deals. Its business development team forms partnerships and integrations with other software vendors such as Google, Microsoft, and Salesforce to expand its product ecosystem (per the firm's website, 2025).

Does Calendly maintain philanthropic structures, and how are they separated?

Calendly has not publicly disclosed a corporate foundation or philanthropic arm. Any charitable activities by founder Tope Awotona are conducted personally and are not part of the company's operations.

What is Calendly's known posture on co-investments alongside external GPs?

Calendly does not participate in co-investments as a limited partner or direct investor. The company's capital structure is built on venture equity from institutional investors, not on deploying its own capital alongside GPs.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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