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Canidae Pet Foods/Natural Balance Pet Foods
L Catterton acquired Natural Balance from The J.M. Smucker Company and purchased Canidae in early 2021, then merged the two into a single operating platform...
Overview
L Catterton acquired Natural Balance from The J.M. Smucker Company and purchased Canidae in early 2021, then merged the two into a single operating platform based in San Diego. The combined entity produces dry kibble, wet food, and treats that reach consumers through Chewy, Amazon, Petco, and independent pet specialty stores, with manufacturing handled by third-party co-packers across the United States. Canidae centers on limited-ingredient and sustainably sourced proteins, while Natural Balance continues its veterinary-formulated diets. In May 2023 L Catterton appointed a new CEO for the platform, which operates inside the firm’s single-asset continuation vehicle.
General information
Location
Region
North America
Country
United States
City
San Diego
Corporate office
San Diego, CA, United States
Frequently asked questions
Who owns Canidae and Natural Balance?
Both brands are owned by L Catterton, the global consumer-focused private equity firm created through a partnership between Catterton, LVMH, and Groupe Arnault. L Catterton acquired Canidae and purchased Natural Balance from The J.M. Smucker Company in early 2021, then merged the two into a single operating platform headquartered in San Diego.
What is the relationship between the Canidae and Natural Balance brands?
They function as distinct consumer-facing brands within the same corporate entity. Canidae is positioned around limited-ingredient and sustainably sourced recipes, while Natural Balance carries a legacy of veterinary-formulated diets. They share back-office functions, procurement, and distribution infrastructure while maintaining separate brand identities and retailer relationships.
How does the firm distribute its products?
Distribution spans specialty pet retailers such as Petco and independent pet stores, alongside e-commerce platforms including Chewy and Amazon. Some products also reach select mass-merchant shelves, though the brands are primarily positioned in the super-premium tier rather than the grocery-channel mainstream.
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