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Carroll Frank & Plotkin
Carroll Frank & Plotkin operates a narrow practice at the intersection of tax law, insurance regulation, and alternative-investment custody.
Carroll Frank & Plotkin
Carroll Frank & Plotkin operates a narrow practice at the intersection of tax law, insurance regulation, and alternative-investment custody. The firm was founded by attorneys Seth Plotkin and Daniel Frank — both recognized practitioners in the private-placement life insurance field — to solve a specific problem for family offices and fund principals: how to reinvest capital-gains events and carried interest into a structure that defers tax indefinitely while maintaining access to hedge funds, private equity, and other alternative asset classes. Unlike generalist wealth-advisory practices that add insurance as a bolt-on, this firm was built entirely around the PPLI/PPVA chassis. The strategy involves designing variable universal life or annuity contracts issued by offshore or domestic carriers, then populating the contract's separate account with investor-directed alternative assets. The firm does not manage money; it architects the legal wrapper, coordinates with the insurance carrier and custodian, and ensures the structure satisfies IRS investor-control doctrine and anti-avoidance rules. Confirmed counterparties named in public disclosures include carriers such as Lombard International and Crown Global, and custodians including State Street and BNY Mellon. Structures commonly hold fund interests from top-decile managers like Bridgewater, Citadel, and KKR, though the underlying holdings are selected by the client, not the firm. The work spans US-situs and Bermuda-regulated policies, depending on the client's residency and treaty-network needs, and the firm regularly coordinates with tax counsel in London, Zurich, Singapore, and the Cayman Islands on cross-border implementations. The firm maintains a compact headcount consistent with its highly specialized legal structuring practice. Its principal office is in New York, with the partners frequently operating from satellite locations including Miami. The adjacent ecosystem includes long-standing relationships — not formal affiliates — with trust companies and multi-family offices that refer clients when a conventional trust or fund structure hits tax limitations. Seth Plotkin has spoken at industry events such as the PPLI International Conference on the viability of crypto-assets inside PPLI structures, addressing a topic that many carriers were reluctant to underwrite. In June 2023, the firm contributed technical commentary during the IRS's regulatory review of investor-control safe harbors, reinforcing its position as an authority on the structural integrity of private-placement life insurance. What distinguishes Carroll Frank & Plotkin from the insurance-brokerage generalists who also place PPLI is its independent-fiduciary posture: the firm is compensated solely by the client, never by the carrier, and maintains no exclusive carrier relationships. This prevents the incentive misalignment common in the market, where brokers push policies with the highest commission load. The firm's attorneys operate under the exclusive-practice model — they do not sell or manage assets — which clients leverage to negotiate better insurance terms and maintain cleaner legal separation between policyholder and carrier, a critical detail when an insurer's credit rating or regulatory jurisdiction becomes a factor decades into a policy's life.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Frequently asked questions
How is Carroll Frank & Plotkin compensated, and does this differ from a standard insurance broker?
The firm takes a fee-only, client-paid compensation model and does not accept commissions or revenue-sharing from any insurance carrier. This eliminates the structural conflict present in commission-based brokerage models, where a carrier offering higher embedded compensation may be favored over one with stronger balance-sheet quality or jurisdictional advantages. The firm's disclosure materials have historically positioned this as an essential feature for family offices conducting multi-decade actuarial diligence on their policy issuers.
What is the firm's role versus the insurance carrier's role in a PPLI or PPVA structure?
Carroll Frank & Plotkin designs and negotiates the legal structure — selecting the carrier jurisdiction, drafting the separate-account provisions, and coordinating with the custodian and underlying fund managers. The insurance carrier issues the policy and provides the tax wrapper. Crucially, the firm's standard architecture stipulates that assets in the separate account are held by a third-party custodian, not the general account of the insurer, so a carrier insolvency does not entangle client assets.
Can crypto or digital assets be held inside a PPLI policy structured by the firm?
Yes. Seth Plotkin has spoken publicly at industry events on the technical viability of placing digital assets inside PPLI separate accounts, a practice that many carriers have been slow to underwrite due to custody and valuation concerns. The firm works with custodial solutions that satisfy the regulatory requirements of the issuing jurisdiction while preserving the tax character of the wrapper. This has made the firm a reference point for crypto-founders and early-stage token investors seeking post-exit tax deferral without the self-custody risks of a non-insurance structure.
Does the firm manage the investments inside the PPLI policy?
No. Carroll Frank & Plotkin does not provide investment management or advisory services. The policyholder retains full authority to direct the investments held in the separate account, subject to the investor-control rules that prevent the IRS from treating the policyholder as the direct owner of the underlying assets. The firm's value-add is delivering a compliant legal structure through which those investment decisions can be executed without triggering tax recognition, coordinating between the carrier, custodian, and fund managers to maintain the separation.
How does the firm address cross-border tax and estate-planning challenges?
The firm regularly structures policies across multiple jurisdictions, including Bermuda and US-situs carriers, and coordinates with local tax counsel in financial centers such as London, Zurich, Singapore, and the Cayman Islands. This is particularly relevant for families with multi-jurisdictional residences or citizenship-by-investment profiles, where a misstructured PPLI wrapper could trigger tax residence inquiries. The firm's attorneys work to ensure the policy conforms to the tax treaty network and domestic anti-avoidance rules of each relevant country.
What types of alternative assets can be placed inside a PPLI structure through the firm's designs?
The firm has publicly confirmed structures holding hedge fund limited partnership interests, private equity fund commitments, direct private company stock, and cryptocurrency. The common constraint is that the asset must be capable of being held and valued within a custodial separate account that satisfies the carrier's and regulator's requirements. The firm works with families before a liquidity event to pre-position a policy so that assets can be contributed or purchased inside the wrapper without triggering a constructive-receipt test.
How does Carroll Frank & Plotkin's exclusive-practice model affect policy negotiation?
Because the firm's attorneys practice exclusively in PPLI/PPVA structuring — and do not sell, manage, or custody assets — they can negotiate policy terms on a flat-fee fiduciary basis, free from carrier exclusivity or production quotas. This often results in lower cost-of-insurance charges, more flexible investment guidelines, and carrier selection based on credit quality and regulatory posture rather than commission schedules. In practice, the model allows the client-side counsel to drive the underwriting process rather than receiving a pre-packaged policy.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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