Cart.com

Founder Omair Tariq serves as CEO. The leadership team includes Co-founder Remington Tonar, Chief Strategy and Operating Officer Frank Parker, and Chief Logistics Officer Joe Barth, along with dedicated chiefs for technology, delivery, revenue, marketing, legal and information security. The group manages a workforce of approximately 1,500 people.

It is both. The firm operates 8.5 million square feet of fulfillment space across 17 U.S. locations and simultaneously provides a proprietary software suite for order, inventory and warehouse management. Layered on top are growth marketing, marketplace management and customer engagement services, which the company will run either modularly or as a fully managed end-to-end operation under its 360 Managed Commerce product.

Clients can engage Cart.com on an à la carte basis for any combination of growth marketing, fulfillment, marketplace services or customer engagement. For brands that want to outsource their entire ecommerce operation, the 360 Managed Commerce program takes over the full stack — from driving traffic to running warehouses to handling post-purchase support — operating as an outsourced commercial division.

The firm serves over 6,000 customers, from direct-to-consumer startups to established enterprise brands. The website highlights concentrated expertise across apparel, footwear, health and beauty, CPG, sporting goods, jewelry, baby products, home goods, food and beverage, and life sciences. Named relationships include Janie and Jack and Beekman 1802 (per the firm, 2026).

It bundles Cart.com's four service pillars — growth marketing, fulfillment and logistics, marketplace services, and customer engagement — into a single operating partnership. The company manages day-to-day ecommerce execution while the brand owner retains strategic and product control. This mirrors the operational intensity of a private equity operating team, but delivered under a commercial services agreement rather than an equity stake.