Updated:
Cart.com
Omair Tariq’s Cart.com runs 8.5M sq ft of fulfillment space supporting $10B+ in annual GMV for 6,000 brands.
Cart.com
Cart.com functions as a commerce operating system, bundling the physical and digital infrastructure that mid-market and enterprise brands need to sell online. Founded by Omair Tariq, the company operates from a Houston headquarters with additional offices in Krakow and Querétaro. Its 1,500 employees serve a stated 6,000 customers, processing over 70 million orders annually from a nationwide network of omnichannel fulfillment centers. The firm deploys capital across four integrated service lines, creating a closed loop from customer acquisition to doorstep delivery. Growth Marketing covers performance advertising and revenue strategy. Fulfillment and Logistics runs a network spanning 17 U.S. locations — including Dallas, Salt Lake City and Goodyear, Arizona — backed by proprietary warehouse and order management software. Marketplace Services manages channel expansion onto Walmart, TikTok Shop and other platforms. Customer Engagement handles post-purchase loyalty and support. Under the 360 Managed Commerce umbrella, Cart.com takes over the full ecommerce stack for brands such as Janie and Jack and Beekman 1802, a model that closely resembles private-equity-style operating-partner intervention delivered as a fee-based service. Scale is rooted in physical infrastructure and transaction flow. The firm reported $10 billion in annual gross merchandise value supported and 8.5 million square feet of warehouse capacity — figures that place Cart.com among the largest independent commerce enablers in the U.S. The logistics network handled a 7% demand surge above planned capacity for a key client during the Black Friday–Cyber Monday window. In June 2024, Cart.com hosted its Constellation customer conference in Park City, Utah, signaling a push toward community-driven cross-selling across its brand portfolio. Cart.com's structural distinction is its full-stack bundling of agency services, logistics real estate and proprietary software — a combination that makes it closer to an outsourced operating company for ecommerce than a traditional third-party logistics provider. Most commerce enablers sit at one layer; Cart.com integrates the full chain from ad spend to parcel delivery, turning what would ordinarily be four separate vendor relationships into a single commercial contract with shared performance data.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Houston
Corporate office
1334 Brittmoore Rd. Suite 225 Houston, TX 77043
Additional offices
Krakow, Poland · Querétaro, Mexico
Principals
Omair Tariq
Founder and CEO
Remington Tonar, PhD
Co-founder
Frank Parker
Chief Strategy and Operating Officer
Joe Barth
Chief Logistics Officer
Arjun Sainath
Chief Technology Officer
Chris Mehrabi
Chief Delivery Officer
Gregg Zegras
Chief Revenue Officer
Jack Ulrich
Chief Marketing Officer
Michael Collins
Chief Legal Officer
Jason Eckler
Chief Information Security Officer
Sector focus
Frequently asked questions
Who runs the business at Cart.com?
Founder Omair Tariq serves as CEO. The leadership team includes Co-founder Remington Tonar, Chief Strategy and Operating Officer Frank Parker, and Chief Logistics Officer Joe Barth, along with dedicated chiefs for technology, delivery, revenue, marketing, legal and information security. The group manages a workforce of approximately 1,500 people.
Is Cart.com a logistics company or a technology platform?
It is both. The firm operates 8.5 million square feet of fulfillment space across 17 U.S. locations and simultaneously provides a proprietary software suite for order, inventory and warehouse management. Layered on top are growth marketing, marketplace management and customer engagement services, which the company will run either modularly or as a fully managed end-to-end operation under its 360 Managed Commerce product.
How does Cart.com structure its client relationships?
Clients can engage Cart.com on an à la carte basis for any combination of growth marketing, fulfillment, marketplace services or customer engagement. For brands that want to outsource their entire ecommerce operation, the 360 Managed Commerce program takes over the full stack — from driving traffic to running warehouses to handling post-purchase support — operating as an outsourced commercial division.
What kind of brands work with Cart.com?
The firm serves over 6,000 customers, from direct-to-consumer startups to established enterprise brands. The website highlights concentrated expertise across apparel, footwear, health and beauty, CPG, sporting goods, jewelry, baby products, home goods, food and beverage, and life sciences. Named relationships include Janie and Jack and Beekman 1802 (per the firm, 2026).
What does 360 Managed Commerce actually include?
It bundles Cart.com's four service pillars — growth marketing, fulfillment and logistics, marketplace services, and customer engagement — into a single operating partnership. The company manages day-to-day ecommerce execution while the brand owner retains strategic and product control. This mirrors the operational intensity of a private equity operating team, but delivered under a commercial services agreement rather than an equity stake.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: