Catapult Capital Partners

Catapult targets early-stage, consumer-centric brands in four categories: food, beverage, health & wellness, and pet care. The firm looks for companies with at least $1 million in annual revenue, a defendable value proposition, and a repeatable customer acquisition model. Its geographic focus is North America, with an eye toward global expansion potential.

Catapult positions itself as a hybrid that offers the investment rigor of a venture firm alongside the growth strategy, brand development, and resources of a creative management consultancy. The firm deploys both capital and operational marketing support, helping founders build brands rather than just providing financial backing. This dual capability is embedded in its internal team rather than sourced through external advisors.

Flow Alkaline Spring Water is an established portfolio company of Catapult and the firm’s only publicly named investment. Flow’s founder, Nicholas Reichenbach, has publicly endorsed Catapult’s methodology, stating it helps unlock consumer love. No financial terms or ownership stake have been disclosed.

Catapult’s public materials do not specify whether it leads or follows in funding rounds. The firm describes its role as a partner that provides capital and brand-building support, suggesting it takes active, concentrated positions rather than passive minority stakes. Its check size and round structure remain undisclosed.

Catapult explicitly states that it looks for companies with a viable product already in market and annual revenue of at least $1 million. This threshold indicates a focus on post-revenue, pre-scale companies that have moved beyond the concept stage and need capital and brand infrastructure to accelerate growth.

Yes. Catapult’s stated investment criteria include ESG and diversity and inclusion considerations. The firm says it seeks companies that are driven to make a positive social impact on their community, although it does not publish a formal ESG policy or reporting framework on its website.

Catapult does not publicly name its founding team, managing partners, or investment committee on its website or LinkedIn. The firm operates without a disclosed principal roster, which is uncommon but not unusual for a lean, early-stage vehicle that sources through personal networks.