Catapult Capital Partners

Catapult targets early-stage, consumer-centric brands in four categories: food, beverage, health & wellness, and pet care. The firm looks for companies with at least $1 million in annual revenue, a defendable value proposition, and a repeatable customer acquisition model. Its geographic focus is North America, with an eye toward global expansion potential.

Catapult positions itself as a hybrid that offers the investment rigor of a venture firm alongside the growth strategy, brand development, and resources of a creative management consultancy. The firm deploys both capital and operational marketing support, helping founders build brands rather than just providing financial backing. This dual capability is embedded in its internal team rather than sourced through external advisors.

Flow Alkaline Spring Water is an established portfolio company of Catapult and the firm’s only publicly named investment. Flow’s founder, Nicholas Reichenbach, has publicly endorsed Catapult’s methodology, stating it helps unlock consumer love. No financial terms or ownership stake have been disclosed.

Yes. Catapult’s stated investment criteria include ESG and diversity and inclusion considerations. The firm says it seeks companies that are driven to make a positive social impact on their community, although it does not publish a formal ESG policy or reporting framework on its website.

Catapult does not publicly name its founding team, managing partners, or investment committee on its website or LinkedIn. The firm operates without a disclosed principal roster, which is uncommon but not unusual for a lean, early-stage vehicle that sources through personal networks.