Updated:
CHEQ AI Technologies
CHEQ AI Technologies offers AI-powered cybersecurity and ad fraud detection, protecting enterprise customer acquisition channels from bots and invalid...
CHEQ AI Technologies
Guy Tytunovich and Itamar Golan founded CHEQ in 2016, initially targeting click fraud and invalid traffic in digital advertising. The company has since pivoted toward broader cybersecurity, applying its AI engine to protect enterprise customer acquisition channels from bots, malware, and account takeover attacks. CHEQ offers a platform that identifies and blocks invalid traffic, ad fraud, and malicious users across websites, mobile apps, and connected TV. Key sectors served include e-commerce, gaming, fintech, and media. Named clients include large retailers and gaming operators, although the firm's customer list is not fully public. The company operates primarily in North America and Europe, with headquarters in Tel Aviv and offices in New York and London. The firm raised $150 million in Series C funding in September 2021, led by Oak HC/FT, bringing its total disclosed equity funding to over $200 million. The round valued CHEQ at $1 billion, according to the company's announcement at the time. CHEQ employs roughly 200 people across Israel, the US, and the UK. CHEQ's structural differentiator is its real-time AI inference engine built specifically for traffic verification and threat prevention on customer-facing digital properties. Unlike generic web application firewalls, CHEQ's model trains on ad-fraud and bot-attack patterns, giving it a specialized edge in fighting fake traffic that other security tools miss.
General information
Firm type
other
Year founded
2016
AUM
Undisclosed
Location
Region
Middle East
Country
Israel
City
Tel Aviv
Corporate office
Tel Aviv, Israel
Principals
Guy Tytunovich
CEO & Co-Founder
Itamar Golan
Co-Founder & CTO
Eli B.
Chief Revenue Officer
Matan Wertheimer
Chief Financial Officer
Oren K.
Chief Marketing Officer
Yehuda A. B.
VP R&D
Omri C.
VP Product
Inbal D. L.
VP People
Shay A.
VP Customer Success
Dan A.
VP Strategy
Nir S.
VP Data
Benny S.
VP Legal
Sector focus
Frequently asked questions
Who oversees investment decisions at CHEQ AI Technologies?
CHEQ is a venture-backed technology company, not a family office or investment firm. Investment decisions are made by the CEO, Guy Tytunovich, and the board of directors, which includes representatives from Oak HC/FT and other venture investors.
What problem does CHEQ solve?
CHEQ protects digital advertising and enterprise customer acquisition from bots, click fraud, and invalid traffic. Its AI platform verifies traffic quality and blocks malicious users in real time, reducing wasted ad spend and improving conversion integrity.
Which sectors does CHEQ focus on?
CHEQ serves e-commerce, fintech, gaming, media, and retail. The company's technology is used to ensure that digital ad impressions and website interactions come from humans, not bots, which matters for customer acquisition cost optimization and compliance.
Is CHEQ a cybersecurity company or an AdTech company?
CHEQ started as an AdTech fraud-detection company targeting click fraud, but has evolved into a cybersecurity platform. It now positions itself as a 'go-to-market security' provider, applying AI-generated threat detection to protect the entire digital customer journey.
Does CHEQ operate outside of Israel?
Yes. CHEQ is headquartered in Tel Aviv with additional offices in New York and London. The company serves clients globally, particularly in North America and Europe.
Who are CHEQ's primary competitors?
Competitors include Pixalate, DoubleVerify, Integral Ad Science, and less directly, web application firewalls like Cloudflare and Imperva. CHEQ differentiates through its focus on invalid traffic across both the advertising and the direct website visitor interface.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: