CITCO Water

CITCO Water

CITCO Water traces its lineage to a water-treatment service business that by 2021–2022 had become a platform consolidating regional equipment and chemical distributors. The firm describes a ninety-year operating history and is led by CEO Jeff Morrison, who frames the company's identity around doing “anything and everything” to keep a customer's water system running from source to discharge. Ownership and wealth-origin details are not publicly disclosed. The company's deployment spans chemical treatment programs, metering and flow-control hardware, engineering support, and inventory-management outsourcing for municipalities and industrial end-users. Its three branded programs define the commercial model: Clean Chemical bundles commodity chemicals with capital-improvement funding so that budget-constrained utilities can upgrade aging infrastructure without upfront investment; Clean Inventory takes over on-site parts tracking, ordering, and reporting; Smart City layers IoT-enabled monitoring for real-time water, energy, and waste analytics. Recent M&A activity reinforces a roll-up posture — the firm announced the acquisition of Pump & Process Equipment, Inc. and Legacy Environmental, expanding its pump, process-equipment, and environmental-services footprint. Geographic coverage reaches West Virginia, Kentucky, Tennessee, Pennsylvania, South Carolina, Virginia, and North Carolina. Headquartered in Huntington, West Virginia, CITCO Water runs nine additional facilities, including manufacturing-only sites in Nicholasville, Kentucky, and Pineville, North Carolina. Exact headcount and total capital deployed are not published. The firm's website touts ninety years of business continuity, suggesting a durable regional franchise that predates modern private-equity interest in water infrastructure. No adjacent philanthropic vehicles or club memberships are disclosed. The structural differentiator is CITCO Water’s programmable-outsourcing approach: rather than simply selling chemicals or meters, the firm embeds itself as a long-term operating partner that finances capital improvements through supply contracts. This converts a low-margin distribution business into a sticky, multi-year service relationship with municipalities that have few alternative paths to upgrade aging water infrastructure.